Tourism Promotion Assistant: In the promotional campaigns, we highlight the idea of ​​“a young, vibrant Egypt”

The Assistant Minister of Tourism and Antiquities to promote Maya Kamel gave a lecture at the National Museum of Civilization to highlight the ideas and methods of promotion and revitalization carried out by the Ministry of Tourism and Antiquities.

Lamia Kamel explained that the idea of ​​a young and vibrant Egypt is one of the most important principles that the Ministry of Tourism works to highlight in all promotional and promotional campaigns for Egypt.

She pointed out that promoting through social networking sites through a variety of content between photos, videos and written content from publications is an essential part of the ministry’s marketing mix, and social media pages are an essential part of the brand of the Egyptian tourist destination, and the main mechanism for sharing these promotional contents, and inspiring travelers to discover Egypt.

It is noteworthy that the electronic promotional campaign launched by the Ministry of Tourism and Antiquities represented by the Egyptian General Authority for Tourism Activation early this year under the title “Sunny Christmas” in conjunction with the glorious Christmas and New Year’s Days, which was then completed under the title “Sunny January.” A remarkable success on various social networking sites in Egypt and a number of countries in which the campaign was launched, namely the United Kingdom, Germany, Ukraine, Italy, France, Russia and the United States of America.

The launch of this campaign came to promote the Egyptian tourist destination in the current winter season, which contributes to boosting more tourist traffic from these markets. Egyptian tourism.

It is worth noting that the launch of this campaign comes within the framework of the media strategy for tourism promotion in Egypt, which aims to highlight the Egyptian tourist destination with its young and vibrant identity, and as an attractive tourist destination that the visitor wants to stay in for a long time with a repeat visit every year.

By Editor

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