Xiaomi overtakes Apple in August to become world’s second best-selling brand

The global smartphone market has seen a major shift in August 2024. Although the fight for first place is still dominated by Apple and Samsung, the Chinese manufacturer Xiaomi has managed to overtake Apple, becoming the second largest seller of cell phones in the world in terms of monthly volume.

According to Counterpoint’s report, Xiaomi’s sales remained stable during August, while those of Apple suffered a fall enough for the Chinese company to take advantage.

This change in the ranking It had not happened since August 2021just before the launch of the iPhone 13.

Apple’s sales decline is not unexpected, as the company usually introduces its new models in September, which reduces purchases of the previous generation. However, the arrival of the new model is expected to iPhone 16 drives strong rebound in numbers of the company in the coming months.

Despite Apple’s expected recovery, Xataka reports that Xiaomi has had a great year. The company grew 22% year-on-year in the second quarter of 2024. This growth is due to the popularity of the Redmi 13 and Redmi Note 13, in addition to their promotions in Latin America.

Although Xiaomi now occupies second place, analysts predict that new releases from Apple could bring the American company back to the top spot, or even allow it to reach the top spot in the global ranking.