Italian strategy is needed for AI

During the tenth edition of Ecommerce HUB®, held on 4 October at the Giffoni Innovation Hub, Davide Casaleggio, CEO of Casaleggio Associati, underlined the importance of an Italian and European strategy linked to Artificial Intelligence (AI). “What we’ve seen so far is premature regulation that is slowing innovation“, Casaleggio said. “There is no point in trying to compete with OpenAI; it is essential to invest in new spaces not yet occupied by large players“.

The topic of Artificial Intelligence dominated the discussion throughout the entire event, with the participation of industry experts. Valentina Pontiggia, Director of the B2C eCommerce Observatory of the School of Management of the Polytechnic of Milan, highlighted how AI has potential that has not yet been fully explored, even in the field of electronic commerce. “AI can be applied in all phases of the purchasing process, from the promotion and management of marketing campaigns to product research and presentation, from logistics to payment security, up to back-end activities“, Pontiggia said. “These developments aim to improve efficiency, personalize the user experience and optimize business processes“.

“The event offered an open space for discussion on the future challenges of e-commerce and online marketing, with a particular focus on the growing importance of Artificial Intelligence to improve operational efficiency and stimulate new development opportunities – said Valeria Fascione – The need for a strategic vision has clearly emerged, both at a national and European level, to fully exploit the potential of AI, a key factor for relaunching competitiveness”

“This year too we achieved the objective of systematizing the best skills in the e-commerce and online marketing sectors with the demand for improvement of related professionalism – explains Alfonso Annunziata, co-founder and coordinator of the event – what has emerged is the debate that has been developing in recent months: Ecommerce HUB, aware of the role that this technology will play, strongly wanted to bring skills both in this area and outside of it to Italy, for the continuous improvement of professionals“.

Ecommerce HUB, having reached the finish line of its tenth edition, now turns its gaze to the future: “We are aiming for the strategic growth of the event, hand in hand with the organic growth of the e-commerce sector – explains Fabrizio Todisco, responsible for strategic expansion – the aim is to create a real week dedicated to the themes of the sector“.