Samsung’s study “Intelligent Life: How AI is improving everyday experiences”, conducted on 11,000 people, shows that over half of Europeans (53%) want to use artificial intelligence to improve their quality of life, in especially with regards to household chores and entertainment. However, a gap emerges between desire and reality: only 15% of those interviewed declare that they know how to fully exploit the benefits of AI in everyday life. This discrepancy is accompanied by a sense of exclusion from the AI debate, expressed by 38% of respondents. In terms of understanding and using AI, the Poles prove to be the most “confident” (23%), while the British (11%) and Italians (14%) are among the least prepared.
The research highlights how AI is progressively entering the homes of Europeans, with a focus on connectivity between devices (42%) and smart home management (24%). Interest is growing in functions that simplify household chores, such as cleaning appliances (28%), washing dishes (25%) and managing energy consumption (21%). There is no lack of interest in AI solutions in the culinary sector, with 23% of interviewees in favor of functions that support recipe creation and expense management. Tim Heditores, Head of Samsung AI Research Center in Cambridge, underlines the importance of an “invisible” AI that integrates seamlessly into everyday life, simplifying activities without requiring particular attention.
AI is not limited to the domestic sphere, but also extends to leisure and well-being. 66% of Europeans want more time to dedicate themselves to their passions and 41% believe that artificial intelligence can help improve travel, gaming and entertainment experiences. Among the most popular functions are real-time translation (23%), image definition optimization (27%) and sound adjustment (27%).
Health is also an area of growing interest: 50% of those interviewed would like to use AI for prevention, with a focus on personalized diet plans (32%), personalized training (24%), lifestyle advice (34 %) and sleep monitoring (31%). However, there remains some skepticism about the use of AI-based health monitoring devices (17%). Trust is a crucial element for the diffusion of new technology: 37% of respondents require constant updates on device security, 34% want active monitoring of cyber threats and 27% consider data protection as the most important feature of the AI.
Dr. Chris Brauer, Chief Innovation Officer at Symmetry, highlights the importance of ethical integration of AI into everyday life: “The future of AI should be read as a seamless integration into our lives as a whole days, not only at home, but also in urban environments. The further we go, the more central ethical considerations are, to ensure that AI not only advances social equity, but also helps build smarter and more sustainable environments. Our entire industry should listen to consumers, emphasize safety, inclusiveness and practical benefits, so that AI can become a real catalyst for global change.”