The reasonable asking price that has become the catalyst for housing sales: “Even a good location doesn’t help”

Reasonable Asking price has become an even more important driver of housing sales than location, according to Kiinteistömaailma’s barometer survey.

“The new hokema could be the price, the price and, thirdly, the location. Even a good location doesn’t help if the asking price for the apartment is two years ago. An overpriced apartment is left waiting for a buyer and there are no offers, no matter how functional and nice the home is in a good location,” says Kiinteistömaailma’s CEO Mika Laurikainen in the bulletin.

In addition to the right pricing and location, according to the brokers, the sale is accelerated by the property’s good condition, whether it is a single-family house or a share and its housing association.

“There is such a much larger buyer base for a well-maintained apartment that it is inevitably reflected in sales times as well. This is emphasized more every year,” says Laurikainen.

The barometer of Kiinteistömaailma shows that brokers anticipate an increase in sales volumes clearly more now than last spring in all apartment types.

However, in different types of apartments, the upswing in trade is reflected in different ways. There are plenty of small apartment buildings available in many places, and there is no reason to see their price increase yet. In contrast, half of the brokers estimate that there is a clear upward pressure on the prices of new single-family houses in their own area.

Trade volumes is expected to grow especially in family apartments, i.e. the largest townhouses, the largest apartment buildings and detached houses built in this millennium.

In Helsinki, the expectations for other high-rise sales are also stronger than the national average.

“There is upward price pressure in those apartment types where there is no reserve of properties for sale waiting for buyers. In many places, there are a lot of apartment buildings and old detached houses on offer, and they will probably find a buyer at the current price level,” continues Laurikainen.

Kiinteistömaailma’s semi-annual survey was answered by 227 brokerage professionals from around 50 locations.