X (former Twitter) has announced that it will begin paying users content creators that participate in your monetization program based on the interactions that users make X Premium on your posts, such as replies or likes, regardless of ads.
The social network owned by Elon Musk has a monetization program for content creators that was launched in July of last year for users with a Premium account. Specifically, with this initiative, users can obtain part of the money that the platform raises thanks to advertisements, based on the benefits generated by the responses to the publications shared by these creators, when they include an advertisement.
However, in the responses.
That is, with this change, the more people subscribed to X Premium interact with other subscribers’ content, the more money content creators subscribed to the program will earn, regardless of ads.
Specifically, as the company explained in a publication on the official X account, ads in the responses of a publication will no longer affect user payments. However, the benefits of the program will vary depending on the interaction with the content by other Premium users.
Thus, when followers subscribe to X Premium and interact with the content of other Premium users, they will be supporting them “directly,” as detailed by the company. In fact, X has assured that up to 25 percent of a Premium subscription “goes directly to the creators.”
To calculate the benefits of these interactions, X’s algorithms will evaluate user engagement by analyzing the number of responses, likes, bookmarks, and the time users spend viewing the content. However, it should be noted that “only genuine interactions from Premium users will be counted towards earnings.”
Furthermore, X has specified that some interactions have more value than others. Specifically, user interactions “at higher Premium levels” count more toward content creators’ profits than those of everyone else.
Following this line, the social network will also take into account the characteristics of the audience to measure the benefits. For example, they will analyze who content creators follow and who follows them. “This holistic approach can influence your monetization scores and payment weights,” he added.
In addition to all this, X has stressed that it has spam prevention tools to “maintain the integrity of the platform.” Thus, if they identify, for example, unrelated posts in the responses, they will penalize the content creator.
With all this, the company has indicated that its goal is to “make it possible for anyone to make a living in as stated on their help center website.