Telecommunications competition in the low-cost sector has grown in recent months with the emergence of Zegona as owner of Vodafone and his strategy to Lowi and the aggressiveness of Finetwork two proposals that had dethroned Digi as the cheapest option on the market… until now.
The company has launched this Tuesday new rates in which it lowers its prices to recover this throne, especially with an aggressive proposal of a fiber rate with 300 Mbps for just ten euros with three months of stay. Added to this, perhaps what aspires to be the star rate of the portfolio: fiber and 30 Gb of mobile from 15 euros per month.
The adjustment of rates Digi It comes at a time when the group has liquidity to make a promotional effort after selling part of its network to the wholesale operator Onivia. However, the new sales with these rates, which are accompanied by an increase in mobile data rates throughout the portfoliowill continue to narrow the company’s margins.
This continued to be the operator that gained the most clients month after month, but its growth was beginning to be hindered by the push of Finetwork y Lowi in a market that, in addition, and despite the promotional rebound, is not experiencing as high a number of portability as it was one or two years ago, but where the low cost remains vigorous.
According to a study published a week ago by the consulting firm Oliver Wyman more than 20% of Spaniards plan to change operators in the next two years and low-cost operators are better positioned to take their share of the pie.
According to the report, Spain is a country in which 72% of customers are with traditional operators, but of them 56% would be willing to switch to low cost, a sign that large groups such as Masorange, Telefónica or Vodafone They must also dedicate efforts to continue protecting their portfolios.