Spanish museums separate themselves from European museums that have limited ticket sales and opt for new hours

Spanish museums separate themselves from some museums in Europe that have decided to limit ticket sales, such as the Van Gogh Museum in Amsterdam, and They are committed to offering new schedules, different projects and thus be able to welcome more visitors who enjoy their works.

For example, the Prado Museum, as sources from the art gallery have told Europa Press, has room to continue growing and they are not currently thinking about limiting ticket sales. “The challenge is the distribution of schedules and physical spaces, rather than seeking a limit on visitors“, they indicate.

The art gallery recognizes that an “effort” must be made to generate new projects and thus avoid the feeling of “saturation” that museums experience, knowing that “iconic” works are the most in demand. “Tours must be offered to the alternative ones and avoid crowding in the more traditional ones. “You have to get out of pre-established itineraries.”point out.

With this desire to grow, the Prado began the ‘The Prado at Night’ initiative in 2023, which allows free night admission on the first Saturday of each month. “Our challenge is to attract new visitors from any place and any educational spectrum. There is still room to generate more visitors and that is what we want“they say.

In the case of the Thyssen-Bornemisza National Museum, as the director of marketing and business development, Carolina Fábregas, explained to Europa Press, they are focusing on “efficiently” managing the time slots for access to the exhibitions to “ensure quality experience for all visitors.

“This is not about restricting entry, but about ensuring that visitors, especially to temporary exhibitions, do not look saturated, For this reason, all exhibitions are filled to 80 percent of their capacity, in each time slot, so that visitors do not coincide at the same time and improve flow between rooms“he stated.

In 2024, the Thyssen has also incorporated free night opening on Saturdays from 9:00 p.m. to 11:00 p.m., allowing visitors to enjoy the temporary exhibition in a quieter environment. This action is in addition to the free Monday period for permanent collections. Furthermore, Fábregas reveals that, in view of next Christmas and the next long weekends, they are organizing extraordinary openings.

“The goal is to make it easier for more people to visit and enjoy the museum.“, he remarked.

Finally, the Reina Sofía Museum, when asked about limiting entries, stated that it is not a measure they are considering.