Lenovo is FIFA’s official technology partner

At Tech World, Lenovo’s annual innovation event, Lenovo and FIFA announced that the technology multinational is the Official Technology Partner of FIFA – FIFA’s highest level of sponsorship, under an agreement that includes the FIFA World Cup in Canada, Mexico and the United States and the FIFA Women’s World Cup 2027 which will take place in Brazil.

The two tournaments represent the ideal context for Lenovo to further grow its global brand among fans of the world’s most popular sport and, most importantly, provide integrated and innovative technologies that will make football more accessible and engaging for all, making grow the game worldwide.

Lenovo’s products, services and solutions, including its suite of innovations that leverage and power artificial intelligence (AI), iconic ThinkPad laptops, tablets, Motorola smartphones and servers, will be used in tournaments taking place in 2026 and 2027. The technology will improve the fan experience in stadiums and broadcasting globally, including data analytics that will be accessible to all national football teams globally.

Yuanqing Yang, President and CEO of Lenovo, commented: “As a global technology leader, we are pleased to partner with the world’s most international and popular sport. Lenovo will be at the center of the biggest sporting and entertainment events in the history of humanity: sporting events with more spectators, more participating nations and unprecedented global demand for data processing and technology Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, improving the fan experience throughout. the world and foster innovation that comes to the playing field. We are excited that our cutting-edge technology and artificial intelligence innovation will be at the heart of upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”

FIFA President Gianni Infantino added: “At FIFA we are committed to growing football globally and making football accessible to all, and we are excited to welcome Lenovo to our journey and work with them to implement technologies , innovations and programs that advance our sport. The combination of data and technology helps us understand fans better and we will use them to create unrivaled and unforgettable fan experiences at the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027. At Lenovo we have a partner who will support us in evolution and innovation, investing in digital technology and artificial intelligence for future generations.”

The historic partnership marks the first agreement between Lenovo and FIFA and builds on Lenovo’s legacy of powering the technology that has supported and continues to support many flagship sports properties globally.