Gucci chooses Florence to present the Cruise 2026 collection by creative director Sabato De Sarno. The location of the show, which will take place on May 15, 2025, will be announced later. Retracing the journey of Guccio Gucci, which began in London where his work as a porter at the Savoy hotel inspired him to open the leather goods shop of the same name upon his return to Florence in 1921, Sabato De Sarno now chooses to celebrate the city that represents the roots of Gucci, after presenting its first Cruise collection in the British capital in May this year.
The fashion show will celebrate the indissoluble bond between the maison and the city of Florence, cradle of Italian craftsmanship and creativity, reaffirming the contemporary vision of Creative Director Sabato De Sarno, deeply rooted in the heritage and timeless influence of Gucci.