From cheesy to top seller, the resurrection of puzzles: “We see it as a way to relax”

Its very affordable price – between 10 and 30 euros depending on the format – makes it accessible to all families. But this is not the main argument for its success. “Puzzles and board games will be one of the highlights of the end-of-year holidays,” believes Frédérique Tutt, analyst at Circana. People want these moments of socialization as a family, with a very strong tendency towards cooperation. The puzzle checks all of these boxes. »