Rosalía and Karol G, among the favorites

Music in Spanish ousted Anglo-Saxon music in Spain during 2023when the 65% of listening on platforms were in that language according to a study carried out by the Society of Performing Artists AIE. Thus, the results show that Rosalía, Quevedo, Karol G and Bad Bunny They are preferred by Spanish listeners.

In that sense, as can be seen from the analysis, This year’s figures confirm that this type of music “continues to enjoy very good health“and that the “upward” trend already observed in the previous report continues.

Precisely, The total number of songs in Spanish uploaded to digital platforms does not reach 40% of all the songs played on themjust the opposite of what happens with Anglo-Saxon music since even though there are more songs in English played on the platforms – almost 42% -, they are around 26% in listening.

Music, especially urban music, has become an important way to spread and strengthen Spanish, as also stated in the report ‘Spanish in the world 2023’, from the Instituto Cervantes yearbook. This is confirmed by a 2023 Luminate consumer research carried out in the United States, in which 24% of respondents stated that they consumed music in Spanish, when Hispanics only make up 19% of the population.

In addition to the increase in the presence of Latin artists in the most played songs, In Spain, there has also been a growth of one point compared to last year in songs performed exclusively by Spaniards and singers such as Quevedo, Rosalía, Saiko, Aitana, Rels B or Morad They have managed to lead the most listened to lists week after week.

In the last five years, with the takeoff of the urban genre in Spain, collaborations between Latinos and Spaniards on platforms have remained constant, reaching 15% of the market share, according to AIE.

Specifically, in 2023 almost 11% of these collaborations reached more than one million views, highlighting hits such as the Bizarrap and Quevedo session or ‘Formentera’ by Aitana and Nicki Nicole.