Electric cars|30 percent of Finns are interested in switching to a fully electric car right away, but the high price is a concern.
The summary is made by artificial intelligence and checked by a human.
About 30 percent of Finnish motorists are interested in switching to a fully electric car.
According to K-Auto’s research, men under the age of 45 from Uusimaa are the most potential electric car drivers.
The biggest obstacle to purchasing an electric car is the high price, but the low operating costs are attractive.
About one in three Finnish motorists is currently interested in switching to a fully electric car.
The exact number is 30 percent, according to a recent study by K-Auto, Kesko’s automotive branch.
The company has been studying motoring trends for three years. The share of those interested in a quick switch to electricity has grown by one percentage point every year.
On the other hand, the study reveals sharp extremes. Only eight percent were very interested, while 35 percent were not at all excited.
About the results the profile of a potential electric car driver is clearly drawn: He is a better-off man under the age of 45 who lives in Uusimaa.
The most cautious attitude is a middle-aged motorist from Eastern and Northern Finland. Somewhat surprisingly, people nearing retirement age or those who have already left working life have a slightly more positive attitude towards electricity than the middle-aged.
Extending the time frame increases interest in electricity: within five years, 38 percent would be interested in sitting in a fully electric car.
Branch manager of Kesko’s car sales Johanna Ali commented in the announcement that the “hype phase of electric driving is starting to be passed, but the growth trend is strong”.
Motorists already have a lot of experience with electric cars, so wild hearsay is replaced by the sharing of everyday experiences.
If speaks. Clearly, the biggest obstacle to an electric car is the high price, which almost three out of four respondents considered a factor slowing down electrification.
On the other hand, low operating costs were mentioned as the factor most promoting electric cars.
It describes the pain of a Finnish car buyer: first you should pay a lot for the car in order to save euros on driving afterwards.
If money didn’t matter, 30 percent would take a plug-in hybrid and 27 percent a fully electric car. The numbers of those who answered the same question a year earlier were surprisingly the other way around, which signals the established popularity of hybrids.
About the answers also brings up “rank anxiety”. A little more than half of the respondents considered the short operating range and their suitability for long distances to Finland to be a problem with fully electric cars.
The environmental friendliness of driving was considered important, but only a few were concerned about the backgrounds of battery materials.
Public subsidies were praised: 39 percent appreciated supporting electric cars with tax breaks. Company car drivers receive a tax benefit by taking an all-electric car.
This is indeed one of the most important “introduction channels” for electric cars in Finland at a time when new cars sales are falling badly.
On also disappointed with electricity.
28 percent of fully electric car owners could consider returning to a combustion engine. However, K-Auto interprets the matter in such a way that almost three out of four electric drivers are satisfied with their choice.
Driving direction research was carried out as an online panel in September 2024. The target group was Finnish drivers aged 18–74. The number of respondents to the survey was 1,002.
Four out of five respondents were currently driving a gasoline or diesel car.