An iconic car brand launched a line of appliances with a tech seal

The appliance ecosystem, with some exceptions, is made up of fully functional equipment, although with little design value. To change this reality, Peugeot has just launched its new line locally Smart Living.

The iconic brand that has been at the forefront of automotive innovation for more than 210 years plans to transform homes by incorporating new technologies such as voice recognition or Wi-Fi in most devices.

As its creators explain, each product is designed with the aim of accompanying users through practical solutions for daily life that, in most cases, offer more than one solution.

The curious thing about this Argentine venture, which is responsible for both design and manufacturing in China, is that it had the audacity to contact Peugeot’s parent company to propose this original line of products.

After some back and forth, the parties finally reached an agreement and now, each new item that is created is supervised by Peugeot down to the smallest details.

“They are very demanding, what matters most to them is not to discredit the brand itself. I had to present many plans and I met with them several times in France until they finally gave me the OK,” says Marcelo Alfie, CEO of the AMI Group.

Another curious fact is that this line debuted a few weeks ago in the local market exclusively. The plans are to expand it to other countries in the region and of course, reach France.

The brand’s small appliances are divided into three categories: breakfast, wellness and cleaning.

One of the most striking devices is Limoges, with a digital keyboard with several digital buttons. It is the first digital toaster to arrive in the country and its wide mouth allows six levels of toasting in six different bread types such as sliced ​​bread, bagel, waffle, French bread. This 144.559 pesos.

When it comes to design, Brest is a new electric kettle with WiFi connection. It has a capacity of 800ml along with a digital panel. Through an app it can be programmed to turn on at a specific time – ideal for early risers – and also indicate the exact temperature at which the water is boiled.

It has a function to keep the drink warm, and you can configure the time you want to leave it at the indicated temperature from the app. Sold for 154.929 pesos.

Saint Etienne is a 3-in-1 blender: cook, grind and blend. It contains two jugs, one glass for hot preparations and the other for smoothies.

At the same time, with its vacuum function, it maintains the nutrients in the smoothies by minimizing oxidation and with its grinding function, it allows you to chop, for example, nuts to prepare vegetable milk. With its digital panel it offers the possibility of pre-programming its functions. It is sold to 450.429 pesos.

By the end of the year, the Peugeot Smart Living product family is expanding and includes two air fryers with different properties and capacities, an air conditioner with voice recognition, a robot vacuum cleaner and a milk frother with different foam levels that allow , at the same time, have hot and cold milk.