BIDV has just received the Platinum award “Excellent customer experience” from CC-APAC and two Gold awards “Best customer experience”, “Contact Center providing best social network services” at CCAS.
The awards were presented on October 25 in Singapore, demonstrating that BIDV is on the right track and is highly appreciated by the international community for providing excellent customer experiences. At the same time, it also helps BIDV make a difference in the context of fierce competition among banks today.
To win these awards, BIDV actively promotes digital transformation, upgrading technology infrastructure and improving service processes. The bank continuously improves the quality of customer care activities through investing heavily in developing customer interaction channels. BIDV is present everywhere with a diverse number of channels.
In particular, BIDV focuses on customer care on digital platforms such as e-banking applications and social networks FaceBook, Zalo, TikTok. Digital channels are equipped with self-service technology with AI Chatbot, helping to promptly respond to customer needs 24/7. In addition, to bring convenience, processes are increasingly perfected to address all requests, resolved immediately when interacting with the Customer Care Center.
BIDV also actively listens and analyzes customer data on each touch point to identify break points in the journey. From there, deploy proactive customer care campaigns, contributing to increasing positive experiences and the connection between both sides.
In addition, customer data is also an important source of information for BIDV to make proposals to improve product and service quality.
Identifying technological innovation as the key to removing barriers of limited resources, thereby meeting customer expectations of “fast, simple, convenient and optimal” service, in the coming years. Recently, BIDV has researched and applied new technology, especially artificial intelligence. The application of artificial intelligence and other automated tools helps banks make great strides in the process of modernizing customer care activities.
With a team of dedicated, experienced and customer-savvy employees, BIDV invests heavily in training and developing employees’ professional skills. The bank focuses on building a customer-centric culture. This not only helps improve service quality, but also builds trust and long-term relationships with customers.
A BIDV representative said that the harmonious combination of product and service quality, process innovation, application of advanced technology and high personnel quality creates outstanding competitive strength for BIDV in the market. “The bank aims to maintain its leading position in providing outstanding financial services and excellent customer experiences,” the representative said.
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