Apple opens a sustainable store in La Vaguada that includes the Watch Studio space and the Genius Bar assistance area

Apple has presented its new Apple La Vaguada store, located in the La Vaguada Shopping Center in Madrid, which has been designed with sustainable materials and includes spaces such as Watch Studiowhich helps customers set up their personalized Apple Watch, and Genius Bar, where the brand’s specialists offer technical support for the devices.

This Apple store, which will open this Thursday, November 28, at 5:00 p.m., is the first to open in Spain in a decade, a country where it has been operating for 39 years. It will have 80 employees with different profiles, from graphic designers, musicians and photographers to lovers of video games and literature, to offer a personalized and close assistance.

This diversity of profiles is due to the fact that the firm seeks “for the team to be a reflection of the Apple community.” “We have seen that when someone serves you and has passions similar to yours, you connect in a much deeper way, which is important for us, because it shows that the store is a unique place and its team reflects this,” acknowledged the responsible for the La Vaguada Apple store, May González Curis, in statements reported by Europa Press.

More specifically, these specialists seek to help customers learn about the latest products in the ranges in their catalog, as well as configure and learn to use the devices they manufacture or discover new skills and obtain technical assistance.

All of this also forms the identity of Apple La Vaguada, a space that has been built with sustainable materials, such as the ecological resin terrazzo floor, which maintains the style that characterizes the rest of the technology stores, with expanded assisted listening systems. , materials that absorb noise and exhibition tables of different heights that favor accessibility for wheelchair users, where the products are displayed. latest products in your catalog.

Among them, the new iMac with M4 chip, which has a screen option with nanotextured glass, 12 MP Center Stage camera and Thunderbolt 4 connection; as well as the new Mac minia compact desktop computer, with M4 and M4 Pro processors and which is the first carbon-neutral device in this category.

Also on their tables is the line of iPhone 16, designed for the Apple Intelligence Artificial Intelligence (AI) ecosystem, which is offered in different versions: the standard model, iPhone 16 Pro and iPhone 16 Pro Max, which released larger screens and a camera with action button to quickly access photography functions.

Along with these devices, ‘wearables’ such as the Apple Watch Series 10 and Apple Watch Ultra 2 smart watches are offered; the new AirPods 4 headphones, which this time add active noise cancellation (ANC); and other home accessories, such as the HomePod.

ADVICE AND TRAINING

Apple La Vaguada also houses several spaces that seek to facilitate the customer experience. For example, it has an Apple Watch customization area, Watch Studiowhere users can design and configure their smartwatches according to their own style; either Genius Bar, Provides device advice and technical support.

Next to this space is an in-store online order collection area, where users can not only pick up their products, but also receive information about them and advice on the ideal accessories to complement them.

“The idea is not only that customers pick up the product or that they learn about the variety of Apple accessories, but also help them personalize themdo a demo of the applications, teach them how the cameras work or even facilitate the migration of information from the old device to the new one,” added the person in charge of the establishment, located in the La Vaguada Shopping Center in Madrid.

It is worth remembering that the company also focuses, both in this and all Apple Stores, on the use of electronic devices in the business environment, with a team specialized in advising organizations of all sizes, known as Apple Business.

Its objective is to help and accompany any company at any stage of its growth, from an initial phase, through the purchase of the product and throughout its life cycle. In this way, if the owner of a company wants to know which products and services fit best with their daily life, this team is in charge of advising them and creating a personalized solution based on their needs.

Apple specialists are also in charge of finding the devices that best fit the clients’ style, personalizing them with engravings and managing the Trade In program, which allows you to obtain a discount on the purchase of new equipment by handing over old ones and in the which can also be participated ‘online’.

THE TODAY AT APPLE BRIEFINGS

Another of the in-person experiences offered by this Apple Store, and the rest of the brand’s establishments located around the world, is the program Today at Apple, composed of free educational sessions aimed at all clients who wish to learn more about the brand and which can also be scheduled in groups for a more personalized experience.

Among these briefings The assistance features of its equipment for people with reduced mobility, vision loss and hearing disabilities are presented, with information related to visual, auditory, cognitive and motor accessibility.

The first of these meetings at Apple La Vaguada has received the title ‘Your children and their devices’. During the session, they discussed the security functions intended to improve digital hygiene, mainly from Apple device users under 13 years of age.

The ‘Settings’ section of iPhones or iPads allows you to view and manage both daily and weekly usage time, application limitations, scheduling of inactivity time (with the option to customize it by day) or restrictions. These can be applied to restrict purchases on Apple services, such as iTunes or the App Store, as well as accessing content from websites, Siri, or Game Center.

Along with the Today at Apple sessions, the brand offers other training experiences also designed with children and families in mind, such as ‘Program with Swift Playgrounds’, ‘Create a soundtrack’ or the Apple Campwhich is now in its 22nd edition. Designed for kids ages 6 to 10 and their families, it inspires Apple to design opportunities for the next generation of creators to learn new skills with iPad.