What is the brand that concentrates 80% of sales in Argentina?

Samsung does not want to lose ground in the competitive Argentine mobile phone market. The South Korean giant claims to maintain an undisputed leadership position, concentrating the 80% market share in the gama premium. This means that 8 out of every 10 cell phones sold in that segment They bear his seal.

The technology company that fights neck and neck with Apple for dominance of the global market in the mobile device industry revealed that its dominance at the local level is marked by the result of a combination of strategies commercial that strengthened their presence and preference among Argentine consumers with better purchasing power.

Samsung managed to establish itself as the preferred option, especially in the premium segment of its Galaxy S and folding linesthanks to its focus on technological innovation and differentiated services.

Since the incorporation of artificial intelligence Galaxy AI on devices like the Galaxy S24 series to the development of a product ecosystem that includes wearables (smart watches, fitbands or rings) and smart appliances, the brand continues to set trends in the market.

“For more than 10 years we have been building a premium brand in Argentina that today places us as the number 5 brand in the world in the report of Interbrand”said Rodolfo Romeo, Director of the Mobile division of Samsung Argentina.

Samsung also knew how to adapt to the difficult local economic context by using tools such as vouchers, Exchange Plan and prepaid cards to facilitate access to your mobile devices to a wider audience; In addition to its robust local infrastructure, with factories in Tierra del Fuego and a network of after-sales services, offers consumers reliable brand support, which according to its vision, is an aspect that Argentines especially value.

Samsung not only leads in sales, but also in innovation. The introduction of foldable phones like the Flip 6 y Fold 6which will arrive in Argentina in the next daysreinforces its position as a pioneer in the development of new technologies.

Argentina, in fact, It has the largest number of folding phone users in all of Latin Americaeven surpassing some European countries, which reflects the good acceptance of these innovations in the local market even when it comes to products that It’s around $2,000..

Despite its leadership, Samsung faces significant challenges in Argentina. On the one hand, Motorola managed to snatch the record of the one that sells the most devices in the country, plus the entry of Chinese brands such as Tecno Mobile, Infinix, Nubia y Oppo with competitive devices and lower prices.

“In Argentina, the consumer, especially in the context of the economic complexity that we have experienced in recent months and from which we are already beginning to recover, is true that they look for price. However, there is a segment of the market that prioritize avoiding problems. In this segment, one of the key devices is the telephone, and for them, it is essential to have a brand that provides support in the event of any inconvenience,” Romeo added.

On the other hand, the pressure generated by the so-called “gray market”, which represents the 36% of phone sales in the country, raises problems of unfair competition and affects the consumer experience, which often does not have guarantees or official support.

With the brand new launch of the Galaxy S24 FE and the expected arrival of the Galaxy S25 in the first months of 2025, Samsung reaffirms its commitment to offering high quality products aligned with global launches.

In addition, the recent reduction of the COUNTRY tax and its subsequent elimination in December, according to company sources, allowed them to adjust prices in a large part of their portfolio, which, added to financing options, makes the brand even more competitive in an increasingly demanding market.