Masan Consumer Joint Stock Company (Masan Consumer) and Vietjet airline signed a strategic cooperation agreement to bring Chin-su Pho Story on domestic and international flights.
Chin-su Pho Story is a pho brand belonging to Masan Consumer with broth flavors prepared according to the traditional recipe of Pho Thin Bo Ho restaurant. Combining traditional style and modern technology, Chin-Su Pho Story packs the flavors that have been loved by generations of users of the famous 70-year-old pho restaurant in Hanoi.
After the signing ceremony on December 4 between the two businesses, this pho flavor will be served by Vietjet to passengers on flights throughout Vietnam and internationally to Australia, India, China, Japan, Korea, Kazakhstan, Indonesia, Thailand, Malaysia, Singapore, Laos, Cambodia…
On this occasion, Vietjet also launched the new generation A321 aircraft with the image of the airline’s flight attendants serving Chin-su Pho Story passengers. That is also how the two businesses contribute to spreading Vietnamese pho culinary specialties to passengers and international friends.
Vietjet aircraft carries the image of Chin-su Pho Story. Image: MSC
Speaking at the signing ceremony, Chin-su Pho Story brand representative said: “Becoming a partner of Vietjet is a testament to Pho Story’s quality commitment and Chin-su’s strategic vision on the journey ‘ Go Global – Make Vietnamese Foods Global Foods’ in an effort to elevate Vietnamese cuisine in the international market.”
She added that Masan Consumer wants to work with Vietjet to bring pho closer to international friends, especially creating the best experience for global consumers, contributing to affirming the position of Vietnamese cuisine on the world map. .
Representatives of Vietjet and Masan Consumer presented the cooperation agreement and cut the ribbon to launch the aircraft at the signing ceremony. Image: MSC
Vietjet representative also affirmed: “Cooperating with Masan Consumer, Vietjet will continue to introduce the quintessence of Vietnamese cuisine to passengers and international friends on flights and at all destinations that Vietjet is flying to.” . He said the airline always pays attention and takes care of each dish served to passengers on each flight, bringing a green culinary feast in the air with 9 fresh, delicious hot dishes, macrobiotics that are the quintessence of Vietnamese cuisine. as well as the world.
Guests from ministries, departments, representatives of Masan Consumer and Vietjet were next to the aircraft carrying the image of Chin-Su Pho Story at Van Don airport, Quang Ninh on the morning of December 4. Image: MSC
Ms. Nguyen Phuong Hoa, Director of the Department of International Cooperation, Ministry of Culture, Sports and Tourism, commented that the signing event between Masan Consumer and Vietjet opens up many new opportunities, helping Vietnamese cultural values continue to shine in the flow of globalization. “When each passenger enjoys a bowl of pho in the air, they not only feel the rich flavor but also touch the spirit, character and pride of the Vietnamese people,” said Ms. Hoa.