Youtubers may allow the use of their videos to train artificial intelligence models

YouTube will allow creators to choose to allow third parties to use the content they publish on the video platform to train modeling models. artificial intelligence in order to help them “obtain new value.”

Google ensures that it maintains the prohibition on the use of creators’ content “in unauthorized ways”, among which it cites unauthorized ‘scraping’ – a technique that extracts information from a website.

However, given that sometimes the creators themselves partner with third-party companies to develop generative artificial intelligence tools. For this reason, and to facilitate this type of association, they may allow the use of their content.

Specifically, this is an update that will introduce the “Third Party Training” option in the Studio settings, with which creators and rights holders will be able to provide their videos for training AI models.

“We see this as an important first step in supporting creators and helping them gain new value for their YouTube content in the age of artificial intelligence,” the company said on the YouTube Help forum.