Netflix acquires exclusive rights to the next two editions of the FIFA Women’s World Cup

Netflix and FIFA have signed a groundbreaking deal for exclusive broadcast rights in the United States to the next two editions of the FIFA Women’s World Cupconfirming both organizations’ commitment to promoting women’s football globally. The confirmation comes directly from world football’s governing body, which announced the agreement on Friday.

The 2027 edition of the world tournament will take place in Brazil, while the location of the 2031 tournament is yet to be finalized, with the United States among the leading candidates. For the first time, FIFA has separated the media rights of the Women’s World Cup from those of the men’s tournamentthus allowing distinct and more targeted bidding processes.

Traditionally, the World Cup is broadcast on free public networks to maximize coverage and audience. However, this new deal with Netflix marks a significant change, bringing the event to a paid streaming platform, but also potentially broadening its global audience. The agreement between Netflix and FIFA is a significant step forward in the distribution of sports rights, which not only strengthens Netflix’s position as a leading platform in streaming high-quality content, but also contributes to the advancement and visibility of women’s football at a global level. international.

The 2027 tournament, which will take place from June 24 to July 25, will feature 32 teams in 64 matches. According to a 2019 FIFA report, the 2019 edition of the Women’s World Cup reached 1.12 billion viewers, with the United States winning the tournament.