Bluesky Among its monetization plans is the incorporation of subscriptions, but also an internal payment system that is also compatible with other platforms, and that allows them to charge a fee for each transaction.
Bluesky opened its service to the public in February and now in December it has reached the 25 million users; a popularity that grows as discontent with X (formerly Twitter) increases.
Compared to the centralized model of X and Threads (Meta), where “a small group of people decides on one or two feeds that they give you, what you see and what has to be there”, Bluesky offers a decentralized proposal, in which “there is no single authority that makes decisions.”
This is what Bluesky’s Operations Manager, Rose Wang, explained in an interview with Buffer, in which she assures that what they have done with this new platform is “create a toolbox for users to create the community, the experience, that works for them“.
This vision is reflected in its business model, which is not based on the sale of user data for advertising purposes and to create an algorithm that only promotes one type of relationship with the content and the platform itself.
On the contrary, they seek “a healthy interaction”, which will be combined with monetization plans that allow them to align their incentives with those of users, creators and developers. “Our goal is to create a payment system that allows these payments to work in the application and in other applications in the ecosystem in a much simpler way.”
Over time they will increase the volume of transactions” and the creators and people will take the lion’s share, and we will keep a percentage transaction fee“, affirmed Wang.
Bluesky’s plans to monetize the platform also include a subscription, with which it will offer users access to a number of additional features and profile badge, although this element may be somewhat different from how it works on other social networks.
Bluesky is exploring a verification system of users in which, in addition to the company’s team, other users and communities could act as verification providers, to adapt to specific needs and cases of the social network, according to their own policies.
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