Record-breaking Lamborghini, over ten thousand supercars sold in 2024

Lamborghini further improves its production performance and closes 2024 with the best annual result of its history, delivering 10,687 cars, 6% more than in 2023.

“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of recent years, a result that testifies to the increasingly strong bond with our customers and the growing interest of the new generations towards the brand. In a period of transformation, we have introduced models that have received extraordinary consensus, confirming our commitment to excellence and sustainable development”, remarks Stephan Winkelmann, president and CEO of Automobili Lamborghini.

“The results obtained highlight success in the strategic balance between supply and demand and a well-calibrated order book, strengthening the desirability of the brand and the residual value of our products”, he adds.

In 2024 all three macro-regions recorded growth compared to previous years, highlighting a positive and balanced trend which is also reflected in the markets in which Automobili Lamborghini operates.

L’area Emea (Europe, Middle East and Africa) led the expansion with an increase of +6% and 4,227 cars deliveredfollowed by the Americas with +7% and 3,712 units. The Asia Pacific region recorded an increase of +3%, reaching a total of 2,748 cars distributed. “2024 represented an extraordinary year for Automobili Lamborghini, with results that reflect not only the strength of our product portfolio, but also the fundamental support of our network of 186 dealers and the consolidated presence of the brand in all 56 markets in which we are present”, says Federico Foschini, Marketing and Sales Manager.

Balanced growth also for the three models in the range, with Revuelto in the foreground, the first V12 HPEV hybrid super sports car from Sant’Agata Bolognese. Since its presentation in March 2023, Revuelto has attracted interest from customers, so much so that the order book covers the next few years until the end of 2026.

With the latest deliveries still underway and planned until 2025, Huracàn, in its five dirt versions, is about to conclude its production cycle, passing the baton to its heir: Reckless.

The Urus range has further consolidated its role as a pillar in the Lamborghini lineup thanks to the presentation of the plug-in hybrid version. 2024 was not only a record year, but a turning point for Automobili Lamborghini. In 18 months, in fact, the company presented three new models and completed the transition to an entirely hybrid range, in line with its Direzione Cor Tauri strategy, becoming the first super sports car manufacturer in the world to offer a fully electrified portfolio.

“These results allow the Sant’Agata Bolognese company to face 2025 with the best product range ever. In 2025 and in the years to come, the company will continue to invest in technology, maintaining the focus on innovation as an integral part of most significant investment campaign in its history”, the company said.