Content creators sell unpublished online videos to AI companies to monetize them

Los content creators They are selling the recordings that they do not publish on platforms and social networks to artificial intelligence (AI) companies, an option that allows them to monetize this footage that has not been shared ‘online’.

AI companies, such as Meta, Google and OpenAI face the need for enormous amounts of data with which to train their models, which has sometimes led them to resort to content available on the internet, including YouTube videos and pirated LibGen books, which are protected by copyright. author.

To alleviate this need, these companies are paying content creators for the video recordings that they have made and that they have not published online, as reported in Bloomberg.

This is an agreement that allows AI companies to access unique licensed content and creators to monetize footage they have not been able to monetize on services such as YouTube, Instagram and TikTok.

The price depends on the type of quality and format of the videos. For example, those that have been recorded in 4K or are aerial views from drones can pay between one and four dollars per minute, while videos created for social networks range between one and two dollars per minute.

Moonvalley, another AI company, assures the aforementioned media that “the vast majority” of the data they use to train their models “comes directly from content creators and filmmakers who are interested in licensing any video content they own,” he wrote in a statement.

The agreements, which can reach thousands of dollarsalso establish in their terms that these companies cannot use the recordings to create AI replicas of the creators, reproduce scenes or to damage the creator’s reputation, the director of Digital Corporate Consulting and Partnerships at Creative Artists Agency explained to Bloomberg. Andrew Graham, who also negotiates these types of agreements.