What is the cell phone brand that grew the most in 2024?

As usually happens at the beginning of each year, the market analysis company Counterpoint Research published a report with the data of sales of cell phones throughout 2024. On this occasion, the main conclusion drawn is that the brand that grew the most in the world during the past year it is neither Samsung nor Apple, but one that comes from china.

In general terms, the report confirms that, after two consecutive years characterized by a decrease in annual sales, 2024 was a good year for smartphone manufacturers since the smartphone market grew 4% compared to the previous year.

But, without a doubt, the most relevant information of this study is that Xiaomi was the phone manufacturer that grew the most throughout 2024, as the global year-on-year (YoY) market share of the Chinese giant increased by one percentage point thus surpassing both Apple and Samsung, which lost exactly that same amount of sales last year.

According to Counterpoint Research reasons that explain Xiaomi’s growth in 2024 are a strategic realignment of your portfolio and push to more premium devices and some innovative marketing campaigns.

This Xiaomi data is especially relevant if you take into account that the Chinese brand does not market its products in the United States one of the largest smartphone markets in the world. But the Asian company made up for it with a aggressive expansion in regions such as Europe, Asia and Africa.

In Argentina, in the midst of a collapse in generalized sales, Xiaomi and others chinese brands They are beginning to occupy spaces in the local mobile market. In recent months, the arrival of Nubia, Infinix, Tecno and Oppo was made official, through manufacturers from Tierra del Fuego, such as Newsan, BGH and Ifresa.

Xiaomi, a giant, has a model that complements an electronics ecosystem centered on cell phones, which they distribute in their own stores. Until now they had only one location in the Abasto shopping center, but they added in Unicenter and Palmas del Pilar. The brand has 6 models for sale3 produced by Solnik and 3 imported directly.

Anyway, Samsung and Apple continue to lead the global cell phone market. The South Korean firm was once again the one that sold the most smartphones in 2014 with a 19% market share thanks, above all, to the sales success of the Galaxy S24 and from the series Galaxy A.

Likewise, the Cupertino giant occupies second place in the Counterpoint ranking with a market share of 18%due to a lukewarm reception from the iPhone 16 already limited availability of Apple Intelligence.

Xiaomi was left in a meritorious third place with a market share of 14%.