Xiaomi becomes the official sponsor of the Zurich Rock’n’rol Running Series of Madrid

Xiaomi announced on Tuesday his participation as an official sponsor of the Zurich Rock’n’rol Running Series Madrid race, an alliance with which the company reinforces its commitment to connect people with technology and sports.

This is the first time that the technological firm sponsors a marathon in Europe, marking a milestone in its strategy for 2025 and being part of an event that brings together more than 45,000 participantswhich places it as one of the most massive meetings in Spain.

“We want this alliance to be proof of how Xiaomi technology can connect the runners with their dreams, supporting them in each training and career with precise measurements and intelligent solutions for the day to day, explained the Marketing Director of Xiaomi Iberia , Nelly de Navia, in a statement sent to Europa Press.

In this event, the brand will be responsible for capturing the emotions of the participants through their telephone devices and the specifications that they include, such as the cameras equipped with Leica Lenses latest generation.

It should be remembered that the company has a technological ecosystem that covers both ‘smartwatches’ and smart bracelets and wireless headphones to intelligent products to improve daily life.

These devices offer both practical tools for athletes and sports lovers and functionalities aimed at enhancing their performance and facilitate your routine.

All of them will be able to test them in the Zurich Rock’n’Roll Running Series career in Madrid, thanks to which Xiaomi takes a step further in their mission of connecting people through innovation and technology.