Threads proves to introduce ads in the United States and Japan

Threads It has begun to prove the incorporation of ads on the platform, a feature, which has first arrived in the United States and Japan, a test that Meta plans to monitor “closely” before launching it in more regions soon.

Goal has been working for new features for this ‘microblogging’ platform, which has recently released publications programming, A function that had been implemented in other services, such as Instagram and Facebook for years.

Now, he announced that he is beginning to try the display of ads, which The Information has already advanced last November. Then, people related to the firm pointed out that the implementation would begin in January, with a small amount of ads.

This time, he has been responsible for Instagram, Adam Mosseri, who has pointed out in his personal profile of Threads that They are beginning to include ads of “a handful of brands” in the United States and Japan as part of a test that plans to expand later.

“We know that there will be many comments on how we should address the ads and we are ensuring that they are understood as Threads publications that [los usuarios] They would find relevant and interesting, ”said the manager.

With this, he has advanced that he plans to “closely monitor this test” before launching it into more regions, with the objective of “bringing ads in Threads to a place where they are as interesting as organic content”.