Polestar’s leader tells HS how the financially disciplined sign rises from the pit

Kicking is a relevant term. It depicts an uncertain or curious look at the car without buying.

In digital tire kicking, cars can be explored on a cellphone home sofa. It is much easier to dissolve than the store.

The pole has kickers, it would need buyers.

The electric car brand sells its new cars online, but the company’s economy plows. Recent CEO Michael Lohscheller says to HS that the business model is being changed.

“We need to get closer to our customers, open up new sales facilities and really make sure that sales are active.”

The internet stays, but the stone foot is added. This is part of the plan by which the car company in Kurima claims to be struggling with a zero result and still a plus.

New Sales of electric cars are a difficult sport. Polestar went Last summer in a defeatso the management went new.

The characters’ concerns were inherited in October with a German -based Lohscheller. He is a veteran of the automotive industry and previously conducted Opel. Now he should get a twist where the Swedish-Chinese brand moves his paint poles every year.

Last year’s turnover seems to fall a year earlier, although it was not supposed to happen. The value of the share was halved in a year, although this was not the case. The company arranged new loans for himself to Some of the previous loans are acknowledged.

The new pole has been in the beginning of the year, and it is to be a positive eBook that describes the profitability of the company into a positive one.

”Absolutely””truly”, ”obviously”.

The Lohscheller, who rotates his office in his office, claims in English that the post is now held on.

“The idea is that at the end of 2027 we would be financially independent, that is, producing positive cash flow. Before that, at this interval we need to find funding and support. ”

The Chinese parent group geely has had enough surface. Another key supporter, Volvo, cut off funding a year ago.

The Lohscheller repeats the logic of growth companies: starting a business eats a lot of money and at the beginning comes in the jacket.

“Many things are progressing to our advantage. I feel that we are in much better condition when combining growth and growing efficiency of retail outlets. ”

Points increase in Europe and North America from over 100 to 187. It doesn’t sound like a terribly big business now.

“It’s not about the amount, it’s about a location.”

It is not to find all the tire kicks, but the right kicks.

Polestar was a long time On one car model built in China. Two new ones appeared for sale last year.

“Orders increased by 37 percent in the last quarter of the year. It has a big development compared to previous years. ”

In three years, the brand is seeking a steady 30 % annual sales increase.

The price tag can scare spontaneous tire kicks. This week, the cheapest new Polestar paid about € 50,000 in the Finnish online store.

“I always say look at different levels of equipment. On the other hand, we want to keep a certain price level and premium, ”the CEO balances and mentions the brand’s large SUVs.

It is true that the most luxurious of the Finnish e -commerce supply SUVs is about 40 percent more expensive than the cheapest order.

But when it costs about 80,000 euros.

PolestaRIn Stores with bright lights look like designing designing bellows. The image chosen is followed by a branded imprisonment when cars cannot be dumped into a fool-outlet.

The deep wallet of the people is tickled by a car called Polestar 7. It is probably a small or medium -sized SUV, there are no pictures yet.

There are many similar ones, but Lohscheller is trying to find a marketing rack by building a bit of a “premium”. The car is going to be assembled in Europe, but the place is still silenced.

In any case, it shows how the Chinese -based companies react To EU penalty subsidies. The Union began to whip Chinese electric cars in the fall for distorting competition, followed by a mills transfer rally inside the Union.

Lohscheller sees logistical benefits in the transfer as the long -haul of cars can be reduced in a geopolitically tightening world.

“You order a car in Europe, so you probably want it quickly and not in six months. It provides cost -effectiveness and provides security as duties can change in one direction or another as the administration changes. Uncertainty is not good, so local production brings benefits to it. ”

In Asia, a maneuver will be made this year when one car production is moved from China to South Korea. Lohscheller circles when asked what he really thinks about the customs.

“The situation is what is, and my role is to find solutions for it.”

Same The silent hymn rings with respect to the United States where with tariffs and software Strolling the Chinese from the market.

“The US is a big market that has a huge impact. Then let’s see when all the details [hallinnon vaateista] have been confirmed. Then it is our job to find solutions for them. ”

It is still unclear what a new president Donald Trump will make. At least he swears by the name of the oil and wants to support the electric cars. The Pole has a foot between the Yankkilä door because one model is built in South Carolina.

“I believe we will see more regionalization. If you sell in Europe, you want to make here; If you sell in the United States, you want to make there. ”

“Customs fees are accelerating this development, but it actually started earlier. Finding cars around the world is not a solution for a sustainable business model in the future. ”

There is still one unexpected source of income. Polestar hopes to create a business in the automotive industry. The manufacturers of internal combustion motor car mediate their emissions and dodge sanctions in the EU as they make emissions trading with electric brands.

Come back To Finland.

Last year, the brand achieved a market share of about 4 % in full electric cars, about 900 new Kies on the road.

The Lohscheller considers the reading good, but it does not predict what it could be if the paint posts stay upright. Volvo and Tesla are at the market tip of fully electric cars, each with about 17 %.

If the internal combustion engines are included, the share of Polestar will decrease to 1.2 %.

In these David against Golijat settings, profits are rarely, but when it comes, it feels sweet to the CEO: Polestar 3 got the longest in the Norwegian distance test.

In winter, the car went 537 kilometers on one charge – one kilometer longer than Tesla.