Changing the guard in Gucci, via the Creative Director De Sarno

Changing the guard a Gucci: The Maison announced the end of the collaboration, after two years, with its creative director, the Italian Saturday de Sarno. “The autumn-winter 2025 parade of February 25 in Milan will be presented by Gucci’s creative study. The new creative director will be announced in due course”, reads a press release from Gucci, now in the hands of the Kering group.

The company, which focuses on a relaunch, will present its annual balance on February 11. Born in 1983, Saturday De Sarno is Raised in Cicciano, in the province of Naples, As you read on the Kering website. At the end of the superior studies with a scientific address, he moved to Milan, to graduate in Fashion Design Woman and Modeling from the Carlo Centacles Fashion School.

De Sarno made his debut in the world of fashion in 2003 with Prada, then went to Annapurna and in 2008 he became responsible for the Dolce & Gabbana knitwear sector. In 2009 he moved to Rome to start one long career from Valentino; For 14 years he has held several roles until the appointment, in 2020, to Fashion Director of the pret-a-porter collections. He had been appointed Gucci creative director in January 2023.