Like the Ski World Cup, Austria’s economy brings millions

Commercial association boss Rainer Will Approximately expecting sales. Two out of three Austrians actively operate winter sports, with 29 percent the number one alpine skiing is in front of ice skating. The expenses for skiing and snowboarding are on an average of 200 euros per year.

“Large events such as the Ski World Cup increase the desire to sports. For Austria, the home World Cup has double radiance-sporty and economical, ”says Will.

Hardly anyone will contradict that. In particular, the tourism managers rub their hands in the face of the TV pictures that go all over the world. “We know from the past that major sporting events have sustainable positive effects. The landscape pictures, combined with all the emotions, are an absolute advertising factor. Maybe even more intensely in winter than in summer, ”says Austria-Werbung boss Astrid Stharnig-Staudinger.

You will only know more precisely afterwards. The Management Center Innsbruck (MCI), together with the University of Salzburg, conducts a large value creation analysis during the World Cup. The results are to be presented according to the World Cup.

Elfmeter

Salzburgerland tourism boss Leo Bauernberger leaves no doubt that the World Cup pays for everyone involved. In view of the event budget of 50 million, the SKI World Cup compared Salzburg’s tourism income of 3.5 billion euros annually, a “penalty without goalkeepers,” he said in an interview.

But the World Cup also offers a great opportunity to present the sponsors and partners from the ZGONC tool company via A1, Gösser, Interwetten to the post office. “Skiing releases unexpected emotions on and off the slopes and has a long tradition in Austria, like the mail,” said General Director Walter Oblin.

The winter season 2024/25 is in full swing, the booking situation is promising. A look at the previous year’s statistics shows that there are more than half of all winter nations in all of Austria in Salzburg and Tyrol. Germans, Austrians and Dutch are the most important groups of guests.

There were almost 16 million overnight stays in Salzburg last winter. 2.3 million overnight stays were counted in Saalbach-Hinterglemm. The World Cup venue thus takes fourth place in the Austria-Ranking behind Vienna, Salzburg and Ski hotspot Sölden.

Top utilization

The Ski World Cup in the middle of the semester break naturally ensures an even stronger capacity utilization, which is normally 95 percent in February. With around 22,000 beds or even 32,000 sleeping facilities, the four ski locations Saalbach, Hinterglemm, Leogang and Fieberbrunn are calculated together, but you should still be found. There is some room for improvement later in the year: Wifo economist Anna Burton says: “Saalbach is already a well-positioned and well-known winter sports resort. Greater potential is still available for summer tourism. ”