Amazon opens the first physical shop, Parafarmacia & Beauty in Milan

The shop offers an exclusive selection of beauty and personal care products, with renowned brands such as Eucerin, Roche-Posay, and Vichy. Customers can explore and buy products, benefiting from expert advice and digital interactivity that enrich the purchasing experience.

Amazon Parafarmacia & Beauty stands out for the use of cutting -edge technologies. The “Place & Learn” stations, equipped with interactive digital displays, allow customers to receive detailed information on products simply by placing them on a special tray. This technology provides details on the ingredients, the use of products and more, facilitating an informed choice.

Un highlight The shop is the “dermo-bar”, where customers can undergo a digital skin analysis for free. This area allows you to receive personalized recommendations based on the skin conditions identified by the analyzes, With the possibility of testing the products directly in the store.

The opening of this shop in Milan is only theThe beginning of Amazon’s expansion in the sector of beauty and personal care in Europe. During 2025, Amazon will extend the availability of this well -kept selection of products also to its online stores in Germany, France, Spain and the United Kingdomthus answering an increasingly diversified question.

Located in Piazzale Cadorna 4, the Amazon Parafarmacia & Beauty shop Not only does it offer a wide range of products, but also an area dedicated to the sale of bench drugs, where qualified pharmacists are available for consultancy and support. With opening hours extended during the week and weekend, Amazon undertakes to make access to personal care products more comfortable and flexible for everyone.