The International Olympic Committee and TCL announce a global partnership until 2032

TCL will play an active role in the context of the Olympic Agenda on artificial intelligence, supporting the development of new technologies to improve the experience of fans and athletes. The company will also support the “Athlete Moments” initiative, which will allow athletes to connect immediately with their loved ones after the competitions, offering a moment of joy and sharing after the competitive effort.

Revenue deriving from this partnership will be reinvested by the IOC to support sports organizations around the world including the national Olympic committees and their athletes, as well as the organizing committees of the Olympic Games and of the Youth Olympic Games until 2032.

During the announcement ceremony, The president of the IOC, Thomas Bach, said: “The IOC is enthusiastic to announce the new partnership with TCL, a world leader in the sectors of television and goods for the home. TCL has a long history of sport support all over the world and, with this collaboration, brings its ambition to inspire new levels, precisely on the largest and most inspiring global sports stage: the Olympic Games“.

LI Dongsheng, founder and president of TCL added: “We are honored to become worldwide Olympic and Paralympic partners. As a leading global technological brand, TCL has always aimed to ‘inspire size’, in perfect harmony with the Olympic spirit. Olympic games inspire billions of people all over the world and, through this partnership, our innovations will allow games to offer exceptional experiences to a global audience. TCL will also continue to respect its business social responsibility, supporting the Olympic sustainable development objectives and helping to create a better future“.