Heineken Vietnam is committed to accompanying Da Nang to develop sustainably

At the Friendship and Cooperative City Forum, which took place in Da Nang from January 16 to 18, Mr. Wietse Mutters, CEO of Heineken Vietnam expressed his impression at the outstanding economic achievements of Da Nang. As a key economic center in the Central region and continuously voted as “the most livable city in Vietnam”, Da Nang is oriented to develop into an international financial center in the future.

Mr. Wietse Muttters said Da Nang not only plays an important role in the Vietnamese economy but also an important basis of Heineken Vietnam. This city is where the enterprise places the most modern brewery in the Central region of Vietnam, Heineken Vietnam – Da Nang Brewery and is considered the homeland of Larue beer, a brand of the business.

According to the unit, bringing warmth, hospitality, and love – the characteristics of Da Nang, Larue beer sticks with people in everyday life, as well as accompanying in many cultural and tourism events , contributing to promoting the development of the economy and society here. In 2024, Larue was present in a series of events such as the festival to enjoy Da Nang, the Larue Love Da Nang festival, or the New Year party Larue Lumifest brings together thousands of participants.

In addition, the brand continues the tradition of supporting local people in difficult circumstances before the Lunar New Year. The program “Larue and the community to celebrate the happy New Year” has supported both material, spirit and health so that people will turn to the new year with many hope. This brand in the past year also signed a memorandum of understanding with Da Nang city to promote and develop local tourism. Heineken Vietnam CEO confirmed the commitment to continue to accompany Da Nang in the new era before the 50th anniversary of the City Liberation Day (1975-2025) and towards common prosperity goals.

As one of the first foreign enterprises to invest in Vietnam, Heineken is also one of the leading companies that have contributed to Vietnam’s socio -economic development over the past 3 decades. In 2023 alone, the company has contributed equivalent to 0.5% of Vietnam’s GDP, among the leading taxpayer group.

Through the speech at the forum, Heineken leadership of Vietnam continues to affirm the ambition to develop sustainably with the country and people of Vietnam. Mr. Wietse Muttters said that with a large market scale, the young population structure and the middle class growing, Vietnam still and will be the potential market of businesses despite the beer industry facing some Challenges in recent years.

In addition to economic contributions, businesses always put the community and people as one of the top priorities in the sustainable development strategy. Typically before the Lunar New Year 2025, businesses continue traditional parallel with people in difficult circumstances of the New Year through the program “Heineken Vietnam and the community to celebrate the happy New Year” in collaboration with the Central Association. Vietnam Red Cross and local governments. With the participation of hundreds of Heineken Vietnam staff, the program offered necessities on Tet holiday and organized many Tet activities for more than 7,000 households in 28 provinces and cities across the country, the total value of support is close to close support. 9 billion.

In 2024, businesses also launched relief programs affected by storm Yagi in the North and saline intrusion in Tien Giang. Activities contribute to supporting people to overcome difficulties and re -stabilize life after natural disasters. In addition, within the framework of the water conservation cooperation program with WWF-Vietnam, Heineken Vietnam has implemented many initiatives to improve the quality of water sources and access to clean water for local communities Red river basins, Dong Nai and Tien River.