Focus on Mercati and Dossier Green Sub -Sector

“We had promised an explosion of nature, innovation, proposals and vitality: a big bang tinted with green with many multicolored shades -affirma Valeria Randazzo, exact manager of MyPlant-. We are fully satisfied, the results speak clearly: the numbers, the comments, The atmosphere in the pavilions, the commercial, institutional and cultural findings are of enormous thickness. Middle East “.

The 2025 edition exceeded the expectations, with 810 exhibitors (+50 compared to the previous edition), an exhibition area of ​​55,000 square meters (+5,000), and touched the 27,000 visitors (almost 25,000 in 2024) from all over the whole world. The event saw a significant growth of international presences, consolidating itself as a strategic platform for business and networking globally. These are the main keys to the ninth edition of MyPlant & Garden, the most important international fair in Italy dedicated to the professionals of Orto-Florovivaism, Garden, Landscape and Sports Green. Lombardy, Veneto, Tuscany and Holland at the top of the ranking of the origin of the exhibitors, increased by 50 units and well distributed in the 9 exhibition macro -sectors (vessels, nurseries, technique, services, machinery, flowers, decoration, sports landscape, garden furniture) and in the 55,000 square meters of fair, also passing through the crowded external areas for the barbecue show cooking and the Tree workshops Climbing and for the Boscaioli. Two hundred official delegations returned to the buyers program among the pavilions from 45 countries and 5 continents.

Record numbers and a qualified audience

From all over Europe, EU and non -EU, with Germany, Spain, Romania and France in the first place and the Middle East, with a very important exploit for the number and scope of Press 2 official delegates from the United Arab Emirates, Qatar, Saudi Arabia, Kuwait, the delegations of more conspicuous buyers. A very strong signal that Myplant wanted to give to the markets, in view of the first edition of MyPlant & Garden Middle East to be held in the Dubai Exhibition Center (15-17 November 2025), the heart of the area that hosted the Dubai Expo . Myplant Middle East, organized in concert with Ieg Middle East and strongly desired by the MyPlant Consortium, will be the first Italian green fair in Dubai, as well as the only event dedicated to the ornamental green supply chains in the Middle East.

Extremely encouraging signals came from the participation of Buyer from Asia (China in the lead), America, Oceania and Africa, as well as by the 125 officially pre -accredited foreign companies at the fair: among the most represented activities, there are 360 ​​degree trade in products from Garden and gardening, Garden Center, landscape design and maintenance of green, building and construction, real estate and territorial development, flower Recisus and decoration, purchasing power plants, GDs, GDS, Centers of DIY and Brico, Vivai, Care, Defense and Nutrition of Plants and Land, Machinery, Horticulture, Parks, Botanical Gardens, PPAA for public green (from Europe and the Middle East) .

Markets, between Made in Italy records and international challenges

Previewed at the opening of the fair, the first national report on the Florovivaistic sector – promoted by Coldiretti, Assofloro and MyPlant and created in collaboration with Centro Studi Svanga and Istito Ixé – certified another historical milestone for Italian productions: in 2024 the sector touched € 3.3 billion in production value, recording the highest value of all time, equal to an increase of 3.5% compared to the previous year and 30.8% in 10 years. The growth is above all the exports, which has closed the year with a value of 1.3 billion euros (mainly, in order, towards France, the Netherlands, Germany, Switzerland and the United Kingdom), confirming the High quality of Italian productions, a distinctive factor recognized throughout the planet: Italy is the second European exporter and the third world exporter.

If on the one hand, florovivaism is confirmed as a pillar of agriculture and the Italian economy, on the other it must deal with an unfavorable international situation and the need to deal with climatic changes (according to the relationship, 65% of the companies are was interested, in the last 3 years, by climatic events such as floods, hailstorms, wind …): elements of great impact for production and transport costs, with increases of +83% for energy, +45% for fertilizers and +29% for seeds and seedlings compared to 2020. To this is added the problem of unfair competition by low -cost imports, often from countries that do not respect the same phytosanitary standards (75% of the companies interviewed in the report has been affected, in the last 3 years, by a phytopathology; companies), environmental and workers’ protection.

The florovivaistic sector is not only an important economic resource, but also has a positive impact on social well -being, thanks to the benefits of green areas on the health and quality of life. A bond that emerged in the conferences, which took part in scientists, researchers, journalists and representatives of the highest local, regional, national and international institutions. A ‘green thread’ that has transversely crossed most of the debates, from sport to urban planning, from biodiversity to certifications.

Green is health, and “the potential of green capital in facing environmental, health and social issues is enormous”, they support from MyPlant. Every euro invested in the public green is re -evaluated and tesaurizes through ecosystem benefits. Green as the raw material rant becomes a climatic bulwark, anti -pollution barrier, engine of inclusion and social security, bastion in environmental protection, territorial resilience factor and hydrogeological protection, biodiversity custodian. With evident direct and indirect economic repercussions, material and intangible, as well as highlighted at the fair and underlined by the National Prize, the city for green, organized by the publishing house Il Green Editoriale, the only national recognition assigned to municipal administrations, public bodies, structures Private for public purposes and voluntary associations, which have distinguished themselves in works of realization, enhancement, maintenance and redevelopment of greenery. As well as the proclamation of the winning project of the I Giardini di Myplant for the redevelopment of a green and therapeutic area at the Niguarda hospital in Milan, organized with Foundation Minoprio and Aiapp. Or, again, the importance of the architecture of the landscape in the processes of urban and territorial redevelopment in green perspective, as confirmed in the meetings of the Landscape Area edited by Sabina Antonini-EN SCAPE Network: a parterre of high-level comparisons in which they are Alternate well -known names of the international landscape, businesses and professionals, to talk about biodiversity and urban regeneration, urban green lighting, new songs, innovative materials and digitization of design processes.