The purchase of ‘smartphones’ in Europe grows for the first time in four years with the rise of high -end models

Smartphones’ shipments to Europe grew 5 percent for 2024registering as well as the first year of growth of the sector after four consecutive years of falls after the pandemic for the COVID-19, in addition to consolidating itself as the year where More ‘high -end smartphones have been acquired with a total of 41 million units.

This is reflected in the data obtained by the Canalys analysis firm in its latest study on the evolution of the ‘smartphones’ market in Europe during the last 2024, where the Success of firms like Apple and Samsung that, as usual, continue leading the sales of these devices.

Specifically, the “resistant demand” of high -end of ‘smartphones’, combined with the mid -range smartphones replacement cycles, which were acquired during the pandemic, have been some of the factors that have promoted that 2024 has been the first year of growth in the sale of ‘smartphones’ since 2020.

In fact, according to the figures collected, shipments of smart mobile devices to Europe 5 percent grew Last year, after 2023 in which sales had declined at 8 percent and 2022 in which the fall was 6 percent, as specified by Canals in a statement on its website.

In this context, part of the boom of the ‘smartphones’ market during the past year is related to the sale of high -end mobile phones, since it has been the period in which more devices in this sector have been sold.

As the Canals Analyst, Runar Bjorhovde, has clarified, “Never before” more high -end smartphones had come than in 2024specifically, with more than 41 million ‘smartphones’ coming with a price that starts from 800 dollars (around 764.60 euros to change).

In this sense, Apple and Samsung have been the main firms Behind the high -end ‘smartphones’ sold during the past year. In the case of Apple, the new series stands out iPhone 16 That, presented in September 2024, has had “a positive reception” by users.

Along with this, the models iPhone 13 and 14 They have also been widely requested, before their discontinuation due to the USB-C directive of the European Union, which forces the use of this connector, leaving behind the light port that these models used.

For its part, Samsung He has benefited from the launch of the series Galaxy S24which “helped generate its highest high -end volume since 2019,” as Carsis has pointed out in the report. Likewise, this growth in the high range of the Korean company was supported by its artificial intelligence (AI) functions, by the hand of Galaxy AI.

Samsung reaffirms its leading position in Europe

Continuing with Samsungthe company also reaffirmed its position as the greater supplier of intelligent ‘smartphones’ in Europe during the past yearincluding medium and low ranges devices. So much so that it managed to increase 2024 shipments by 6 percent, thus reaching 46.4 million units sold.

As to Applemanaged to rise as the greater supplier of ‘smartphones’ during the fourth quarter last year, after the launch of the iPhone 16 series. Thus, iPhone shipments to Europe grew by 1 percent compared to 2023, with a total of 34.9 million units sold in 2024.

Following this line, the Chinese firm Xiaomi occupied third place among companies with more sales, reaching 22.2 million ‘smartphones’ soldincluding Redmi, little and Xiaomi models. In this case, they maintain their sales volume compared to 2023.

The report has also highlighted Motorolawho obtained his “Better year in Europe so far”, With a growth of 26 percent, exceeding the 8 million units sold, as Channelys has stressed.

Finally, OPPO It was recorded as the fifth brand that more ‘smartphones’ sold for 2024 in Europe, with a 13 percent growth and reaching 4.1 million devices.

In this case, Bjorhovde has stressed that the volume of OPPO has grows again “after two difficult years”, thanks to its impulse in regions such as Spain, Italy, Romania and Portugal. In addition to all this, Honor and Realme grew at two -digit rates compared to the sales results of 2023.

Xiaomi leads the market in Spain

Regarding the sale of ‘smartphones’ in Space During the past year, Xiaomi was the brand that sold the most ‘smartphones’, with a 29 percent market share, closely followed by Samsungwith a 28 percent.

Also, Apple It remained as the third company to which the most users resorted to acquire a new smartphone, with a 12 percent of quota. Finally, Oppo and Motorola They were the other two technological ones that sold the most ‘smartphones’ in 2024, with a 8 and 6 percent respectively.

In addition to all this, from Canalys they have indicated that, in the face of this year 2025, the Suppliers face a “complex” year in which “the adjustment of the industry to the directive of Ecological Design of the EU will be the most disruptive factor. ”

Thus, the company has referred to the fact that “many portfolios must be updated and renewed to meet the requirements” stipulated by the European Union before June 20 of this year, including the supply of five years of support for ‘software’ and security patches.