Sponsor reveals hard negotiation and discard rivals

“In our contract there is none of this exclusivity. Athletico was very light, transparent and quiet. It was very fast the legal part,” he said, mentioning that the club’s access is the main purpose of the partnership.

“Here our idea was just Athletico. We were sought by other teams from Paraná, but we haven’t advanced anything. Our idea is to focus on the athletic fans and be with Athletico. This is our focus and this will be our fight in State of Paraná “, completed

It is worth remembering that, for example, Neodent has sponsorship contracts in force with Hurricane and also with Coritiba.

Last week, Hurricane announced the club’s new master sponsor until the end of December 2026. The value was not disclosedBut Ambrose stated that the negotiation was hard with Mauro Holzmann, director of marketing.

“Our negotiation was made with Mauro. Very hard. The man beats hard, but he is right. He is defending a team of this dimension. Very fair everything he did, always very correct. Halfway. It was very serious and suitable from the beginning, “praised Renato Ambrósio.

“We would certainly make a ten -year contract with Athletico. Quietly. We believe in the project and everything that is done in the club,” he added.

Long live luck dominating Brazilian football

Viva Lucky is a company founded in Paraná and has 15 product branches aimed at capitalization titles. With the regularization of betting houses, the company launched Viva Lucky Bet, which sponsors the hurricane and prints the red-black uniform.

In addition, the company still acts as a “lucky amulet”. Last year, Viva Lucky closed sponsorship with Santos and Sport, who won access to the elite of Brazilian football.

Currently the company has sponsorship in 12 professional clubs and dominated the states of Bahia and Ceará with agreements with the four largest clubs: Bahia EC, Vitória, Ceará SC and Fortaleza.

Vasco da Gama and Goiás also closed with the company.

Already among the Paulistas, Viva Luck is sponsor of São Paulo, Corinthians and Santos, having Neymar as ambassador.

CEO Exalts Petraglia: “Visionary”

Renato Ambrosio, who is a TV host and CEO of the Viva Lucky group, said he met Mario Celso Petraglia, president of Athletico.

“I had the pleasure of meeting Petraglia personally. I was very well received at his house. It was an honor because I always saw him as a visionary, bold, fighter and dreamer. I think entrepreneurs are who moves the machine and create new things,” he praised.

“When it inaugurated the Arena [da Baixada, em 1999]I can’t say the year, but I came at the time. That was something that has never been seen in Brazil until that moment. From then on, I began to understand what Petraglia was within football, “he added.

Athletico’s master sponsor also revealed that he lived in Curitiba between 1995 and 2000, following the evolution of the hurricane that culminated in the 2001 Brasileirão title. By declaring that Athletic “has always been a dream”, Renato Ambrosio also said he has desire that Viva Lucky becomes present in the lives of the fans.

“What I saw at the time was a passionate entrepreneurship and competence. A passionate crowd that came out of scratch. The club didn’t exist, had 70 years of history, but was completely sunk. I always had admiration and affection with this crowd and this Club.

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