Realme launches the 14 Pro series with the Tiktok ‘Night Light’ campaign at the Mobile World Congress 2025

To celebrate the arrival of the 14 Pro series, Realme has organized a dynamic campaign on Tiktok, which will debut in conjunction with the MWC on March 3. Through the hashtag #Realme14proseries, the campaign will highlight the extraordinary capacity of the Realme 14 Pro+ camerain particular as regards the capture of details in low light conditions. The focus will be on night portraits, taking advantage of the triple flash system “Magicglow” to the maximum.

The videos, created in collaboration with three young and talented directors and photographers – Umberto Buglione, Giovanni De Chiara and Lorenzo Fiale – and the involvement of twelve content Creators from the Lifestyle, Beauty and Fashion world: Patrizio Morellato, Matteo Robert, Matteo Andreini, Luca Franchetti, Valentina Galassi, Freddy Goeum, Gianmarco Petrelli, Nina Malara, Michelle Cavallaro, Peter Seggio, Alessia Morelli, Mia Lukovic. Everyone tells visual stories in which the night is not only a background, but becomes the real stage of a life that is created in the dark. The goal was to transmit the atmosphere and energy of these moments through suggestive and engaging images. The campaign explores different facets of the night, capturing its essence through unique contexts: evenings in a club, the lights of the city, the rhythm of the night and the moment dedicated to makeup in front of the mirror. For this, the locations that hosted the crews were the Tombon, the Cimmino and the Apollo in Milan, in addition to the Moonlight Club (MB), together with Shooting Outdoor sessions in the heart of the Lombard capital.

“I wanted to enhance the brand and the product, transforming the smartphone into the protagonist of a unique visual and sensory experience. Thanks to my experience in the world of photography, I was able to enhance the Realme camera for night portraits of the 14 Pro series, highlighting all the potential “, Umberto Buglione, the original artist of Naples commentedwhich with his personal style has infused a vibrant energy and a unique atmosphere in the campaign, perfectly in line with the aim of presenting the 14 Pro series such as the “definitive parties smartphone”.

The passion for light and the ability to manage it and shape it according to the narrative have also excited The cinematographer Giovanni De Chiara who considered this perfect campaign to put one of the most interesting challenges for each filmmaker in the center: resume in night keeping impeccable quality and atmosphere. “The 14 Pro series manages to transform poor lighting into a creative opportunity without compromise. His style, based on a narrative use of light and a cinematographic aesthetic, enhances this concept as much as possible, making the perfect parties smartphone “Pro” Pro “commented.

What the three directors most affected was the Open-Minded approach of Realme, which offered them an unprecedented creative freedom, allowing them to explore visual solutions outside the box. In this regard, Victoria XI, Chief Marketing Officer, Realme Italia commented: “I am happy that Realme took part in this campaign, supporting emerging artists who, just like our brand, embody creativity, the young spirit and innovation. Supporting them means giving voice to the talent of a new generation, in perfect harmony with our vision”.

Lorenzo Fialeyoung and promising filmmaker, appreciated the “14 Pro Series Night Light” campaign for having combined music, movement and visual aesthetic, creating a special and unique energy on the set. “The 14 Pro series is the most suitable smartphone for nightlife and fun. With this in mind, I tried to enhance the ability of the device to transform reality with its flash and its versatility, making it a true protagonist of the scene“, He said.