The explanations are diverse. The French franchise federation recalls that this entrepreneurship model is open to everyone. The study thus shows that the levels of diplomas are diverse: 34 % of entrepreneurs have a BEP or a baccalaureate, 50 % bac + 2 or 3, 16 % at least one bac + 4. 49 % of franchisees acclaim the support of the franchisor and the network. And above all, 74 % of candidates place the first rank of their concerns, when they choose a brand, sharing common values and ethics with it. However, we know the importance that the young generations now attach to the meaning they give to their work.
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