Stylists and “Personal Shoppers”: when football stars call on professionals to dress

The image began to become a habit, a norm itself. In January, Paris Fashion Week once again gave a generous place to football personalities, who came to show himself, wisely attend the parades or even try the exercise themselves, such as the former French striker Djibril Cissé (for Y-3) or the Italian lateral of Tottenham Destiny Udogie (for the Californian brand 424). During the 2024 edition, a whole stronghold of active players, including PSG, had been invited to the Louis Vuitton parade (which belongs to the LVMH group, owner of the Parisian-today in France), including Layvin Kurzawa and Hugo Ekitike whose outfits had made an impression.