The Kansas City Chiefs, four times winners of the Super Bowl and finalists of the last edition, have chosen Spain as a preferential market to exploit international marketing rights, joining the Chicago Bears and the Miami Dolphins, and hope to play a game in the country in the coming years.
The National Football League (NFL) announced the expansion of its global market program with the entrance of the Kansas City Chiefs, Estrella de Patrick Mahomes Quarterback team. Run in 2022, the program gives NFL teams international marketing rights to be able to build brand awareness and an amateur base beyond the United States, through commercial events and opportunities.
In total, in 2025 there will be 29 franchises that will participate in the program, through 21 international markets (compared to the 25 that were in 19 markets in 2024). “The Chiefs are a fantastic incorporation for the global market program in Spain,” said NFL director in Europe and Asia-Pacific, Brett Gosper.
“With our first match in the regular season history in Madrid in 2025, we continue to prioritize our commitment to the market and the growth of our fans base. Chiefs are a historical NFL franchise with large international ambitions and we are delighted that they have a presence in Spain with the Bears and the Dolphins,” he added.
The president and CEO of the Kansas City Chiefs, Clark Hunt, was delighted to be able to “bring the NFL and American football to Spain.” “When my father, Lamar, founded the AFL, one of his goals was to introduce the professional football to fans of new markets and share his love for sport with fans throughout the country. We have never lost sight of that goal and we are excited to continue his legacy carrying American football and the Kansas City Chiefs to a new region like Spain,” he said.
Other incorporations of the global market program in the 2025 season are those of the Baltimore Ravens, with rights granted in the United Kingdom; the Green Bay Packers, to Germany, Ireland and the United Kingdom; Los Angeles Chargers, in Greece; and the Washington Commanders, in the United Arab Emirates.