The Eternal City is preparing to become the central hub of international hospitality. On December 10th, the sumptuous rooms of The St. Regis Rome will host the new edition of Italian Tourism Awards – The Night of Excellence. This is not a simple award ceremony, but a real manifesto dedicated to professionalism e all’industriousness who embody the workers of the travel sector.
The event puts the spotlight on a strategic sectorcapable of bringing Italy into the world and generating a fundamental economic impact for the National GDP. The objective is clear: to validate and recognize the commitment of thousands of people through a magic formula, designed to convey all the cultural potential of that “tourism that is on TV”.
The tourism triad and an international vision
To weave the plot of this journey made of professionalism e specialization And Deborah GarlandoCEO of MHR and creator of the award. His leitmotif is passionate: “Italy is full of excellences that deserve to be rewarded and celebrated”. Garlando wanted to create an authoritative space to promote the values of Italian tourism through the stories of the most capable, virtuous and innovative, with an eye to sustainability et al territory.
This vision was built side by side with Palmiro Noscheseexpert in luxury hotels e cultural heritagewho chairs the Jury. For Noschese, the journey through the competing categories is like “an artistic-cultural brushstroke that expresses the fabric of a country”. To complete what is called the “Tourism Triad” there is the artistic touch of Gabriella Carluccihistorical face of television and ambassador of the award abroad, which guarantees the international caliber of the event, which will already arrive in Los Angeles in 2024.
The numbers of excellence and the rigor of the selection
The competition promises to be close and very high profile. About 300 candidature received for an event with completely free participation, they were selected 45 finalists. The task of deciding the winners falls to one technical jury made up of 10 industry experts, institutional representatives, VIPs and journalists.
The three finalists will compete for the prestigious “golden microphone” in 15 categories covering the entire spectrum of industry: from Italian destinations all’Hotel industrypassing through Spa & Wellness, Innovation, Sustainable Tourism and the prize Tourism Woman dedicated to Elena David. There will be a look beyond the border with the “Best International Tourism Award“, in partnership con ADUTEI.
However, during the evening, the audience will also have a leading role: it will be the publicthrough the share in the room, to assign the “Star Night Award” to the winner deemed “the best”.
Glamor with an inclusive heart
The Night of Excellence is not only aesthetic, but also ethics. MHR looks decisively atinclusion e all’accessibilitycommitting to breaking stereotypes. The event supports thejob placement of people with Down syndrome through scholarships for aipd (Italian Association of Down People), supporting the project “UpWithDown: what if they were the ones to include?”.
A stellar production
The organizational machine is impressive. The direction of the evening is entrusted to Luca Alcinia well-known signature of successful formats such as “Dancing with the Stars”, while the production is handled by MHRspecializing in tourist eventswith the technical partner The Arena Srl and the contribution of Paolo Garlando for the territorial marketing.
The initiative boasts the support of the highest institutions: the Ministry of Tourismthe Department of Major Events, Sport, Tourism and Fashion of Rome Capital, Enit and the Lazio region. The “official train” of the event is made up of Trenitaliawhile the radio narration will be entrusted to Rai Isoradiothe voice “for those who feel emotions”.
Between the Main Partner there are excellences such as Lavazza Group, Sanpellegrino Group el’Spanish Tourism Institutejust to name a few, testifying to the economic significance of the appointment.
The wait for December 2nd
Curiosity is high for the press conference on Tuesday December 2at 11 am always at the The St. Regis Rome. On that occasion, the names of the guests, the surprises in the lineup and, above all, the… tern finalist ready to shine in the night of December 10th.