People like Italy married couples. Our country represents, in fact, the first destination in the world choice for luxury honeymoons (according to the latest Honeymoon Destination surveys), ahead of Greece and Bali.
Furthermore, the foreign couples who decide to celebrate the wedding in Italy. I’m beyond that 15,100 weddings of foreign couples who chose Italy to get married in 2024, registering a increase of +11.4% compared to the year before.
Economic data in Italy
According to the latest findings Enitwe are talking about almost a million people involved who have generated 4 million overnight stays and an increase in the number of guests, which will push the average expense of the event at +4.2% compared to 2023, reaching around 61.500 eurowhere the ‘catering’ item is the highest (36%). THE’induced touch the billion euros (compared to 500 million euros in 2018) distributed over a broad and qualified supply chain (the request of wedding plannerfor example, rises to 46.3%).
Destination wedding: favorite regions
The interest of foreign couples rewards the Central Italy (31.1%), but interest in is increasing South and Islands (29.3%), in particular the Sicily it is one of the most requested regions. The Destination Wedding it is a sector with greater delocalisation and valorisation of hospitality outside the large centres. Those who come to get married in Italy want to become Italian and want to live aauthentic experience in every aspect, from culture to food and settings.
Market trends
There is also a strong interest among Italians: 8,400 pairs they married outside their region of residence. Furthermore, the number of marriages that have turned into are growing big events and, this year’s trend, the long-range markets: from Canada to Japan, from Argentina to India, from the United Arab Emirates to South-East Asia, thanks to the attraction exerted by Made in Italy and local products.
Enit’s comment
“We are a competitive and attractive country for tourists, from every point of view. We offer unique experiences and we are able to respond to different needs, also satisfying very high expectations such as those set by travelers for weddings and honeymoon. More and more foreign tourists they choose Italy to celebrate a unique moment, generating a positive economic impact for the entire sector” comments Ivana Jelinic, CEO of Enit spa.
As evidence of how important the wedding sector is, also for the growth and development of the social fabric and related economic activities, it was recently held “ENIT Weddings and Luxury workshop” in London. 17 Italian participants including luxury hotel and Destination Management Company, 25 operators and wedding planners britanniciwith gastronomic bus tours to raise awareness and enhance the Italian food and wine excellences.