Alexa in 2025, the questions most asked by Italians

The world of entertainment and its dynamics remain a primary driver of vocal interaction. The analysis of the queries reveals an almost voyeuristic curiosity for the physical and economic details of public figures. The hosting of the Sanremo Festival pushed many users to find out about Carlo Conti’s height, while international gossip news, in particular Jeff Bezos’ wedding celebrated in Italy, generated a spike in questions about the Amazon founder’s wife. At the same time, the finances of big tech moguls continue to arouse amazement, with Elon Musk’s net worth among the most debated topics. There is no shortage of flashbacks for historical faces of Italian entertainment: the return to the scene of Marcella Bella and the popularity of figures such as Michelle Hunziker confirm the public’s attachment to the consolidated names of television and pop music.

On the audio entertainment front, Italians’ preferences in 2025 rewarded new recordings and opinion formats. Olly established himself as the most listened to artist through Echo devices, while the song Cuoricini by Coma Cose dominated the requests, confirming itself as the hit of the year. As regards the use of podcasts, the success of formats that mix current affairs and bright tones is consolidated: La Zanzara leads the ranking, demonstrating how unfiltered debate remains one of the favorite forms of company for domestic users, flanked by productions focused on crime news and history.

Sport closes the circle of the most popular themes, with football firmly maintaining its hegemony over other disciplines, followed at a distance by Formula 1 and tennis. The vocal queries reflect the passions of traditional support, focusing on the main Serie A teams such as Inter and Juventus, but also highlight a phenomenon linked to the cult of personality. Despite the passing of the seasons, the attention for individual football icons often exceeds that for clubs: Cristiano Ronaldo and Lionel Messi remain at the top of the minds of Italian athletes, catalyzing a higher number of requests than that of the new generation of the international football scene.