Disney has invested $1 billion in OpenAI and will allow its characters to be used in AI videos

As part of the deal, video model Sora will be able to create short videos at user request featuring more than 200 characters and recognizable objects – costumes, locations, vehicles and props. In addition, ChatGPT Images will be able to generate images with Disney characters using a text description. The launch of new features to a wider audience is expected in 2026.

Disney will also become a major OpenAI customer: the company plans to use its API to develop new products and tools, including for Disney+, and employees will be given access to ChatGPT for internal work.

In a joint statement, the parties emphasized the “responsible use of AI” and protection of the rights of copyright holders, amid growing controversy surrounding the use of generative models in the entertainment industry.