Mediamarkt wants to grow strongly with a new Chinese owner

“Through the partnership, we have access to technologies, world-leading retail knowledge and supply chains that are unrivaled anywhere in the world,” emphasized Ceconomy boss Kai-Ulrich Desisner at the balance sheet press conference on Wednesday.

The takeover by JD.com is expected to be finalized in the first half of 2026 following approval from the antitrust authorities. JD.com has already secured a total stake of 85.2 percent in the Düsseldorf-based company. “The partnership will make us even stronger,” emphasized Deissner.

Together with the existing Ceconomy branches in eleven countries, JD.com wants to stand up to competitors such as Amazon and Alibaba in Europe. Ultimately, the company, which has grown up in online trading, wants to take Ceconomy off the stock exchange.

Increase in sales and earnings

In the past 2024/25 financial year, Ceconomy was able to increase sales and operating profit. “This year makes us proud, we are on the right track,” concluded Deissner. Sales increased 5.7 percent to 23.1 billion euros to. Online business in particular saw strong growth of 13.3 percent. Adjusted EBIT increased by compared to the previous year 72 million euros to 378 million euros.

Only mini-growth in Austria

Mediamarkt Austria was able to increase sales by 0.6 percent to 1.3 billion euros. Like-for-like, the increase was 0.3 percent. “Despite subdued consumer sentiment and a persistently difficult overall economic situation, we managed to keep sales stable and achieve earnings growth,” said the head of MediaMarkt Austria and Switzerland, Jan Niclas Brandtopposite the WHAT.

They have “maintained the number 1 position” in Austria and “launched strategically important initiatives for the expansion of the service and online business”. The number of employees at Mediamarkt Austria fell slightly from 2,447 to 2,405 at the end of September. There are a total of 56 locations.

Deissner was optimistic for the current 2025/26 financial year. Black Week was a complete success, with everything related to computers and smaller kitchen appliances in particular being in demand. For the full year, management is forecasting an adjusted operating profit (EBIT) of around 500 million euros with a moderate increase in sales.