Christmas on a farm, Italians increasingly prefer it

In over two million, among Italians e foreigners they chose to spend the holidays 2025 in farmhouseincluding overnight stays and meals in the twenty-six thousand structures active on the national territorysymbol of excellence of turismo Made in Italy increasingly recognized abroad too. The forecasts come from Coldiretti e Friendly Campaign which indicate a 5% increase compared to last year, with many holidaymakers traveling to holiday destinations.

The ones who clearly prevail are Italianswhich represent around 80% of the customers – he explains Coldiretti – with a holiday that will last three nights on average, confirming itself as a formula appreciated for its balance between relax, discovery e authenticity.

Experiential and food and wine tourism

Even in winter, it is not just the countryside that drives the choice of countryside genuine cuisine but above all the experiential tourismwith thewine tourism el’oleotourism at the top of the preferences, followed by the paths dedicated to craft beer and there cheeses. These are proposals that over the years have made agritourism a unique and distinctive experience, difficult to replicate in other tourist contexts. Second Friendly Campaigni food and wine tourists today they represent 59% of the total, i.e. more than one traveler in two, and curiosity towards visits to production places.

Agritourism offer for each guest

In view of holidaymany agritourism facilities have enriched their offer with proposals designed for every type of guest: come on sportsmen to lovers of traditionsby enthusiasts of culture to those of well being and gods you walkwithout forgetting Christmas initiatives such as cooking courses dedicated to typical holiday recipes.

Agritourism is the driving force of rural areas

L’farmhouse thus confirms itself as the fulcrum of life in the internal and rural areaswhere the turismo integrates and strengthens them local agricultural and artisan activitiescontributing to protection of the villagesof the landscape and the prevention of hydrogeological instability and of depopulation.

The value of agriculture and peasant cuisine

“Spend the holiday in farmhouse – underlines the president of Friendly Campaign e Terranostra Dominga Cotarella – means living the authentic traditionsthe typical customs of rural areasof the villages and gods small municipalities. Choose responsible paths e sustainable proposalspurchasing agricultural products directly from agricultural companiescelebrating the recent recognition of our cuisine intangible heritage of humanitywhich finds expression in healthy peasant cuisine. More and more Italians e foreigners they choose ours agricultural companiesa continually growing phenomenon that demonstrates the agriculture’s ability to create value – economic environmental social e cultural – relations, cohesion e widespread social well-being“.