Two books about AI and digital transformation in communications

Two books Artificial intelligence in journalism and communication activities and Digital transformation in journalism and communication, by Associate Professor. Edited by Dr. Nguyen Thi Truong Giang, it is considered a “handbook” that systematizes knowledge and experience for journalists and media workers in the digital age.

“Artificial intelligence in journalism and communication activities”

AI is changing the way journalism operates, from content production, editorial management to how to reach and retain readers. In that context, Artificial intelligence in journalism and communication activities as a systematic slice of how AI is and will impact journalism.

The book consists of four chapters, deployed in sequence from theory to application. The content of the chapters introduces AI in modern communications; Analyze AI application layers in each stage of journalism operations; Assess the current status of AI applications in Vietnam; At the same time, it points out the development trend for the coming period.

Instead of approaching AI purely from a technological perspective, the book places artificial intelligence at the center of the journalistic transformation process, seeing this as a factor that is restructuring the newsmaking process, management model and the relationship between the press and the public. AI therefore does not stop at the role of a technical support tool, but becomes a part of how journalism operates.

The author’s approach is closely linked to Vietnamese practice. AI issues are placed in relation to the political, legal, cultural context and development conditions of domestic journalism, instead of just describing general trends in the world. This organization helps readers not only “know what AI is” but also imagine how AI can be applied in journalism and communication activities.

“Digital transformation in journalism and communication”

The trend of digital transformation is placing the press and media in front of the need for comprehensive change, from the way content is created to the editorial organization model. In that context, vol Digital transformation in journalism and communication provides a systematic view of the process of digital transformation of newspapers, both from a theoretical and practical perspective.

The author places digital transformation of journalism in a global context and orients national digital transformation, considering journalism as both a field directly affected and a pioneering force, playing a role in spreading the values ​​of digital transformation to the entire society. From this approach, the book emphasizes that digital transformation of journalism is not just the application of new technology, but a process of comprehensive restructuring of journalistic activities.

Content is built on an interdisciplinary foundation between journalism, information technology and management. With a structure of five chapters, the book goes from theoretical basis, analysis of specific applications, survey of domestic and international digital transformation models, to assessment of the current situation in Vietnam and proposed solutions. The guiding style helps readers easily follow and visualize how digital transformation affects each stage of journalistic activities.

The book offers many specific policy recommendations, which can be used as a reference for management agencies. This is also a training document, contributing to preparing human resources for modern journalism.