What type of mobile photography do smartphone users prefer and what is Oppo’s new strategy?

From the development laboratories to the conceptual lines of its next devices, Lu explained how the brand seeks to consolidate itself in a market where image has become a crucial differentiator.

Over the last few years, Oppo has made significant advances in computational photography, overcoming, according to Lu, three key challenges that have marked the evolution of the sector: image quality, focal lengths y the color tone. These pillars, which historically represented obstacles for manufacturers, are today the points from which they project their next great technological leap.

Lumo: the new photographic identity of the brand

One of the main axes of the vision of Oppo es Lumothe new brand dedicated exclusively to imaging technologies developed by the company. Lu explained that he will be, from now on, the center of the photographic strategy and in charge of establishing the visual signature of the products.

In an industry where manufacturers often rely on alliances with legendary optical brands, Oppo Commits to building its own identity. And that identity will be focused mainly on the portrait.

“The long-term goal is to deliver the best portrait performance within the mobile sector,” Lu explained, emphasizing that Lumo is not an add-on, but rather a complete technological platform aimed at differentiating the brand’s photographic style.

The default mode as the core of the experience

Although Oppo has expanded its advanced features and professional tools for content creators, Lu stressed that the company’s priority continues to be default camera mode. This mode, used by the majority of users, concentrates most of the algorithmic work and is considered the basis on which the photographic capabilities of each device are built.

“The default mode is the primary focus and starting point of the entire imaging experience,” he said. Both in the premium series Find as in the popular line RenoOppo makes sure that the image quality is outstanding without the need for additional settings.

However, the company does not leave aside those who seek greater control. Tools available for advanced users include Master Mode and video options like LOGdesigned for those who work with professional flows or require greater flexibility in editing.

A commitment to naturalness

In a market where photography has become indispensable, Oppo seeks to distance itself from the tendency towards excessive processing, which often results in images with an artificial finish. Lu noted that one of the company’s main objectives is reduce “algorithmic” sentiment in photographs, prioritizing more natural results.

“The use of iartificial intelligence “It is not the end, but the means,” he explained. The goal is to recreate realistic tones, faithful textures and light behaviors that are close to human perception, an aspect especially relevant in portraits, where any excess in softening or correction can affect the authenticity of the subject.

Portraits, the priority of users

Among the internal data that Oppo has analyzed, one stands out above the rest: portraits are consistently the type of photography most valued by users and by many content creators who use brand devices. This preference has guided the future roadmap.

Lu explained that users are not only looking for good portraits in perfect conditions, but also at different focal lengths and under various lighting conditions, from bright outdoors to dimly lit indoors. The response of Oppofollowing this demand, will reinforce all aspects related to portraiture, including depth, separation between subject and background, skin color management and tonal stability between cameras.

A long term vision

Oppo is building a sustained and long-range strategy. With Lumo as its new axis, and with a firm commitment to naturalness and the experience of the everyday user, the company aims to redefine mobile photography from the perspective of portraiture.

In an environment where competition intensifies with each generation of devices, Oppo seeks to differentiate itself not only through more powerful hardware, but through a clear philosophy: offering more human, more real and more coherent images. If the plans materialize as his team projects, the future of mobile photography within the brand could set a new standard in the industry.