The master from the garage who is silent, but is watched by millions. His wreck repairs are a real hit

His approach is diametrically opposed to everything you would expect. Instead of explaining what he’s doing, Fordman lets the camera and his actions speak for themselves. The result is a unique combination of soothing ASMR experience and visual storytelling that keeps viewers riveted to the screen for up to two hours.

Cinematic approach to car mechanics

Described as “part mechanic, part videographer”, Simon Fordman creates content that goes beyond mere repair coverage. Each video is carefully recorded and edited with an eye for detail, which is why the audience rightly calls them “film pearls”. The camera focuses on his hands as they patiently unscrew rusted screws, clean decades-old dirt from the engine block, or precisely weld a new piece of metal onto a rotten body. There is no voiceover, but Fordman uses subtitles and detailed descriptions with timestamps to explain more complex processes to the audience. However, these descriptions are almost unnecessary because the visual story is so powerful that everything is clear without words.

His workshop is not a flashy studio with the latest tools worth tens of thousands of dollars. On the contrary, Fordman embodies the spirit of “making do with what you’ve got”, which makes him extremely relatable to the audience. Viewers appreciate the authenticity and skill with which he solves problems using basic tools and his own ingenuity, proving that passion and knowledge are worth more than expensive equipment.

From a rusty wreck to a road cruiser

Launched in late 2022 with the first video released in March 2023, Fordman’s YouTube channel has become home to numerous forgotten classics of the American auto industry. His projects include revitalization Ford Galaxy from 1962, station wagon Mercury Montego MX from 1973, burnt Chevellea from 1971 and cult models such as AMC Javelina i Plymouth Barracude. Each video follows the car’s journey from the state in which most would write it off as scrap metal to the moment when it proudly starts the engine and goes on its first test drive.

The pace of the video is deliberately slow, without rush, which gives viewers a feeling of tranquility and satisfaction. It is not a content that is viewed on the way, rather; a ritual reserved for a relaxed weekend afternoon, a moment of čthe same “woman for car lovers”.

In a sea of ​​fast and aggressive content, Fordman offers an escape into a world where patience, precision and quiet dedication to work are valued. With more than 450 thousand subscribers and tens of millions of views, it has obviously hit the mark.

His humble channel description sums up his entire philosophy: “Hello. I like fixing things and making videos. I hope you enjoy.”