John Elkann’s Ferrari FF at auction in Paris: unique fabric interior and record estimate

There is a thin blue thread that ties the recent history of Ferrari to the timeless elegance of Agnelli dynasty. A thread that today takes the form of a Ferrari FF decidedly outside the box, ready to go under the hammer of the auctioneer in Paris, next January 28th, while waiting RM Sotheby’s auction.

It’s not one FF any. This specimen, released from the gates of Maranello in 2013was personally commissioned by John Elkannat the time of the order, Fiat’s number one. More than a car, a aesthetic manifesto which tells the taste of who the Horse guides him not only on the track, but also in industrial strategies.

The technical revolution of the FF

Presented in 2011, the Ferrari FF (acronym for Ferrari Four) represented a technical earthquake for the brand. It was there first series red to boast the all-wheel drive and the first to interpret the concept of “shooting brake“, sort of station wagon sportiva with very high performance. With his 660 HP naturally aspirated V12the FF has cleared the idea of ​​one Ferrari usable all year roundeven in the snow, without giving up the DNA of the house.

Extreme customization: the tailor made program

The specimen of Elkann takes this concept of versatility to a new level extreme customization thanks to the program Tailor Made. On the outside, the body is covered in the refined paint “New Blue“, a deep shade that deviates from the classic red to embrace a more discreet and sophisticated elegance. But it is by opening the door that the true stroke of genius is revealed.

The visionary choice of blue fabric

In an era in which leather and Alcantara dominated (and dominate) luxury price lists, Elkann chose the fabric. Dashboard, door panels, central tunnel and, above all, i seatsare coated in one blue fabric coordinated with the bodywork. It’s one absolute rarity: the fabric was not used on one Ferrari series for decades. A choice that in 2013 seemed almost nostalgic, but which today reveals itself visionaryanticipating the search for alternative materialsethical and sustainable that is characterizing the contemporary luxury.

Collector’s value and auction estimate

The car, which has traveled just over 16,000 kilometersrepresents a Unique collector’s itemnot only for the technical specifications, but for the direct link with the presidency of Cavallino. An object that unites family historytechnical innovation and one courageous stylistic vision. The official estimate of RM Sotheby’s for the auction of Paris oscillates between 220,000 and 320,000 euros. An important figure, but which reflects the uniqueness of a model intended for reevaluate yourself precisely because of its “revolutionary” simplicity in materials.