Sienna Rose, a rising star on the charts, is suspected of being created by artificial intelligence

Who is Sienna Rose?

This question started to be asked especially after the actress-singer Selena Gomez attached Sienna Rose’s song to his Instagram post about the Golden Globes last week Where Your Warmth Begins.

After that, three of Sienna Rose’s songs appeared on Spotify’s viral playlists, i.e. playlists created by Spotify, for which songs that quickly gain popularity are selected. Based on them, Rose’s songs grow in popularity as well worldwide that in different countries, in particular Stateside.

Still exactly nobody knows anything about Rose. He is generally suspected to be a product of artificial intelligence. He has released a large amount of music in a short period of time. According to the BBC between the end of September and the beginning of December, he has published at least 45 songs – although at the moment you can see them on Spotify only 34. A new flurry of releases came on Saturday, January 17, when an EP containing seven songs and two singles appeared.

According to the BBC, Sienna Rose’s social media pages were also devoid of publications last week, but in recent days as well Your tiktok that to Instagram there have been video releases from him. You can also suspect that they were produced with the help of artificial intelligence, for example based on the markings on the singer’s shirt in the first video.

There have been a lot of doubts about Sienna Rose’s authenticity on social media. The doubts are reported by several media, for example Rolling Stone, published every Tuesday, January 14 in his article analyze Spotify’s introductory text. According to it, Sienna Rose is “an anonymous neo-soul singer whose music blends the elegance of classic soul with the vulnerability of modern r&b.”

The very mention of anonymity is somewhat suspect in a music business so dependent on visibility, Rolling Stone editor Maya Georgi write. So it gives reason to suspect that it is not a real artist.

Since then, the word “anonymous” has been removed from Spotify’s introductory text.

The streaming service Deezer has classified several of Rose’s songs as made by artificial intelligence, both Rolling Stone and the BBC report.

Doubts the use of artificial intelligence is at least not dispelled by the authorship information of Sienna Rose’s songs and albums, which can be seen in the Apple Music streaming service. There, Sienna Rose is credited as musician, songwriter, producer and copyright holder on most songs.

One exception was published in December Honey on the Moonwhere the second artist is Let Babylon Burn – an anonymous Norwegian reggae artist who makes extensive use of artificial intelligence.

Sienna Rose’s latest, released on January 17th Date Night -album author information seems somewhat random. Rose is sometimes listed as a 12-string or 4-string guitar player, sometimes as a second violin or alto clarinet player. These instruments are hardly heard in the songs.

The one on the same album Hotel Room – have been marked as the authors of the song Blake Rose and Joel Adamsbut Sienna Rose’s version doesn’t exactly resemble the song of the same name recorded by Blake Rose. Date Night -album’s copyright is Zariah Dove. On the other hand, with that name, a gospel artist appears on the streaming services, who released his first album on November 7, 2025, and the production has already swelled in just over three months. to 38 songs.

Artificial intelligence content the rush to streaming services has accelerated recently: for example, about 50,000 artificial intelligence songs are downloaded to Deezer every day, the BBC says. This is about a third of all downloads. Deezer is too developed artificial intelligence music recognition technologyand songs composed with artificial intelligence are marked as such.

However, streaming services do not categorically forbid the use of artificial intelligence tools, but Deezer has found that about 70 percent of the listening times of artificial intelligence songs are fraudulent – i.e. automated, for example. In such cases, listening times found to be fraudulent will not be included in the payments received by the artist.

Also Spotify is in the fall of 2025 revamped its AI practices and with them aims to prevent, for example, the cloning of existing artists’ vocal voices with artificial voices. It also said it removed more than 75 million “spam” songs from the service, i.e. songs that have been uploaded to the service en masse in a short time or are just over half a minute long, so that they can be used to maximize copyright income.

Spotify is also involved in the artificial intelligence data standardization project, which enables music creators to report how they have used artificial intelligence tools in a given song.

Instead, for example, the music distribution site Bandcamp announced on Tuesday, January 13, that it will no longer allow songs on the site that are either entirely or to a significant extent created with the help of artificial intelligence.